How collinearity affects mixture regression results

Marketing Letters

Volumn 26, Issue 4, 2015, Pages 643-659

  Becker, Jan Michael ^a   Ringle, Christian M ^b,d   Sarstedt, Marko ^c,d   Völckner, Franziska ^a  

^a UNIVERSITY OF COLOGNE   (Germany)

^b HAMBURG UNIVERSITY OF TECHNOLOGY   (Germany)

^c OTTO VON GUERICKE UNIVERSITY   (Germany)

^d UNIVERSITY OF NEWCASTLE   (Australia)

Author keywords

Collinearity; Market segmentation; Mixture regression; Segment retention

Indexed keywords

EID: 84951178110     PISSN: 09230645     EISSN: None     Source Type: Journal    
DOI: 10.1007/s11002-014-9299-9     Document Type: Article

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