Implementing managerial constraints in model-based segmentation: Extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality

Journal of Marketing Research

Volumn 50, Issue 5, 2013, Pages 664-673

  Kim, Sunghoon ^a   Blanchard, Simon J ^a   Desarbo, Wayne S ^b   Fong, Duncan K H ^c  

^a Department of Marketing and Statistics ^*  (United States)

^b PENNSYLVANIA STATE UNIVERSITY   (United States)

^c GEORGETOWN UNIVERSITY   (United States)

Author keywords

Bayesian regression models; Finite mixture models; Heterogeneity; Managerial constraints; Market segmentation; Variable selection

Indexed keywords

EID: 84886648398     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmr.13.0056     Document Type: Article

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