Preaching to different choirs: How to motivate dismissive, uncommitted, and alarmed audiences to adapt to climate change?

Global Environmental Change

Volumn 36, Issue , 2016, Pages 1-11

  Hine, Donald W ^a   Phillips, Wendy J ^a   Cooksey, Ray ^a   Reser, Joseph P ^b   Nunn, Patrick ^c   Marks, Anthony D G ^a   Loi, Natasha M ^a   Watt, Sue E ^a  

^a UNIVERSITY OF NEW ENGLAND   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

^c UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

Audience segmentation; Climate change adaptation; Climate change communication; Social marketing

Indexed keywords

CLIMATE CHANGE; CLIMATE EFFECT; COMMUNICATION; CULTURAL INFLUENCE; PARTICIPATORY APPROACH; SOCIAL BEHAVIOR; ADAPTATION; MARKETING; PERCEPTION; PUBLIC ATTITUDE; RESIDENT POPULATION; WORLD WIDE WEB;

AUSTRALIA;

EID: 84947808975     PISSN: 09593780     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.gloenvcha.2015.11.002     Document Type: Article

References (68)

1. Abunnasr Y., Hamin E.M., Brabec E. Windows of opportunity: addressing climate uncertainty through adaptation plan implementation. J. Environ. Plan. Manag. 2015, 58(1):135-155. 10.1080/09640568.2013.849233.
2. Australian Bureau of Statistics (ABS) Census of Population and Housing 2011, ACT: Australian Bureau of Statistics, Canberra.
3. Bain P.G., Hornsey M.J., Bongiorno R., Jeffries C. Promoting pro-environmental action in climate change deniers. Nat. Clim. Change 2012, 2:600-603. 10.1038/nclimate1532.
4. Barr S., Gilg A., Shaw G. 'Helping people make better choices': exploring the behaviour change agenda for environmental sustainability. Appl. Geogr. 2011, 31(2):712-720.
5. Brunswik E. Representative design and probabilistic theory in a functional psychology. Psychol. Rev. 1955, 62:193-217.
6. Butler C. Morality and climate change: is leaving your TV on standby a risky behaviour?. Environ. Values 2010, 19(2):169-192. 10.3197/096327110x12699420220554.
7. Byrne S., Hart P.S. The boomerang effect: a synthesis of findings and a preliminary theoretical framework. Communication Yearbook 33 2009, 3-38. Lawrence Erlbaum, Mahwah, NJ. C. Beck (Ed.).
8. Capstick S., Pidgeon N. Public perception of cold weather events as evidence for and against climate change. Clim. Change 2014, 122(4):695-708. 10.1007/s10584-013-1003-1.
9. Capstick S., Whitmarsh L., Poortinga W., Pidgeon N., Upham P. International trends in public perceptions of climate change over the past quarter century. Wiley Interdisc. Rev. Clim. Change 2015, 6(1):35-61. 10.1002/wcc.321.
10. Cooksey R. Judgment Analysis: Theory, Methods, and Applications 1996, Academic Press, New York. NY.
11. Corner A., Markowitz E., Pidgeon N. Public engagement with climate change: the role of human values. Wiley Interdisc. Rev. Clim. Change 2014, 5:411-422. 10.1002/wcc.269.
12. Corner A., Randall A. Selling climate change? The limitations of social marketing as a strategy for climate change public engagement. Glob. Environ. Change 2011, 21(3):1005-1014. 10.1016/j.gloenvcha.2011.05.002.
13. Dahling J.J., Thompson M.N. Contextual supports and barriers to academic choices: a policy-capturing analysis. J. Vocat. Behav. 2010, 77(3):374-382. 10.1016/j.jvb.2010.07.007.
14. Department for Environment Food and Rural Affairs A Framework for Pro-Environmental Behaviours 2008, Department for Environment Food and Rural Affairs, London, UK. http://www.defra.gov.uk.
15. Douglas M., Wildavsky A.B. Risk and Culture: An Essay on the Selection of Technical and Environmental Dangers 1982, University of California Press, Berkeley.
16. Dunlap R.E., Van Liere K.D., Mertig A.G., Jones R.E. Measuring endorsement of the new ecological paradigm: a revised NEP scale. J. Soc. Issues 2000, 56(3):425-442.
17. Eddy T.D. One hundred-fold difference between perceived and actual levels of marine protection in New Zealand. Mar. Policy 2014, 46:61-67. 10.1016/j.marpol.2014.01.004.
18. Evans L., Milfont T.L., Lawrence J. Considering local adaptation increases willingness to mitigate. Glob. Environ. Change 2014, 25:69-75. 10.1016/j.gloenvcha.2013.12.013.
19. Feinberg M., Willer R. Apocalypse soon? Dire messages reduce belief in global warming by contradicting just-world beliefs. Psychol. Sci. 2011, 22(1):34-38. 10.1177/0956797610391911.
20. Floyd D.L., Prentince-Dunn S., Rogers R.W. A meta-analysis of research on protection motivation theory. J. Appl. Soc. Psychol. 2000, 30(2):407-429. 10.1111/j. 1559-1816.2000. tb02323.x.
21. Hart P.S., Nisbet E.C. Boomerang effects in science communication: how motivated reasoning and identity cues amplify opinion polarization about climate mitigation policies. Commun. Res. 2012, 39(6):701-723. 10.1177/0093650211416646.
22. Hine D.W., Gifford R., Heath Y., Cooksey R., Quain P. A cue utilization approach for investigating harvest decisions in commons dilemmas. J. Appl. Soc. Psychol. 2009, 39(3):564-588. 10.2222/j.1559-1816.2009.00451.x.
23. Hine D.W., Phillips W.J., Reser J.P., Cooksey R.W., Marks A.D.G., Nunn P.D., Watt S.E. Enhancing Climate Change Communication: Strategies for Profiling and Targeting Australian Interpretive Communities 2013, National Climate Change Adaptation Research Facility, Gold Coast, QLD, 95 pp. http://www.nccarf.edu.au/publications/enhancing-climate-change-communication-strategies.
24. Hine D.W., Reser J.P., Phillips W.J., Cooksey R., Marks A.D.G., Nunn P., Glendon A.I. Identifying climate change interpretive communities in a large Australian sample. J. Environ. Psychol. 2013, 36:229-239. 10.1016/j.jenvp.2013.08.006.
25. Hine D.W., Reser J.P., Morrison M., Phillips W.J., Nunn P., Cooksey R. Audience segmentation and climate change communication: conceptual and methodological considerations. Wiley Interdisc. Rev. Clim. Change 2014, 5(4):441-459. 10.1002/wcc.279.
26. IPCC Climate Change 2014: Synthesis Report. Contribution of Working Groups I, II and III to the Fifth Assessment Report of the Intergovernmental Panel on Climate Change 2014, IPCC, Geneva. Core Writing Team, R.K. Pachauri, L.A. Meyer (Eds.).
27. Issenberg S. The Victory Lab: The Secret Science of Winning Campaigns 2012, Crown Publishers, New York.
28. Kahan D.M. Cultural cognition as a conception of the cultural theory of risk. Handbook of Risk Theory: Epistemology, Decision theory, Ethics and Social Implications of Risk 2012, 725-760. Springer, London, UK. R. Hillerbrand, P. Sandin, S. Roeser, M. Peterson (Eds.).
29. Kahan D.M., Jenkins-Smith H., Braman D. Cultural cognition of scientific consensus. J. Risk Res. 2011, 14:147-174. 10.1080/13669877.2010.511246.
30. Kotler P., Roberto N., Lee N. Social Marketing: Improving the Quality of Life 2002, Sage, Thousand Oaks, CA.
31. Social Marketing: Six Volume Set 2013, Sage, Thousand Oaks, CA. C.R. Lefebvre (Ed.).
32. Lefebvre C.R., Flora J.A. Social marketing and public health intervention. Health Educ. Behav. 1988, 15(3):299-315. 10.1177/109019818801500305.
33. Leiserowitz A., Maibach E., Roser-Renouf C., Feinberg G., Rosenthal S. Climate Change in the American Mind: March, 2015 Yale Project on Climate Change Communication 2015, Yale University and George Mason University, New Haven.
34. Leiserowitz A., Thaker J., Feinberg G., Cooper D. Global Warming's Six Indias 2013, Yale University, New Haven, CT.
35. Lieske D.J., Wade T., Roness L.A. Climate change awareness and strategies for communicating the risk of coastal flooding: a Canadian Maritime case example. Estuar. Coast. Shelf Sci. 2014, 140:83-94. 10.1016/j.ecss.2013.04.017.
36. Lo Y., Mendell N.R., Rubin D.B. Testing the number of components in a normal mixture. Biometrika 2001, 88:767-778. 10.1093/biomet/88.3.767.
37. Lowe T., Brown K., Dessai S., de França Doria M., Haynes K., Vincent K. Does tomorrow ever come? Disaster narrative and public perceptions of climate change. Publ. Underst. Sci. 2006, 15(4):435-457. 10.1177/0963662506063796.
38. Maas C.J.M., Hox J.J. Sufficient sample sizes for multilevel modeling. Methodology 2005, 1(3):86-92. 10.1027/1614-1881.1.3.86.
39. Maibach E.W., Leiserowitz A., Roser-Renouf C., Mertz C.K. Identifying like-minded audiences for global warming public engagement campaigns: an audience segmentation analysis and tool development. PLoS One 2011, 6(3):e17571. 10.1371/journal.pone.0017571.
40. Markowitz E.M., Shariff A.F. Climate change and moral judgement. Nat. Clim. Change 2012, 2:243-247. 10.1038/NCLIMATE378.
41. Mathijssen J.J.P., Janssen M.M., van Bon-Martens M.J.H., van de Goor I.A.M. Adolescents and alcohol: an explorative audience segmentation analysis. BMC Public Health 2012, 12(742). Provisional pdf. doi: 10.1186/1471-2458-12-742.
42. Morrison M., Duncan R., Sherley C., Parton K. A comparison of the attitudes toward climate change in Australian and the United States. Aust. J. Environ. Manag. 2013, 20(2):87-100. 10.1080/14486563.2012.762946.
43. Morton T.A., Rabinovich A., Marshall D., Bretschneider P. The future that may (or may not) come: how framing changes responses to uncertainty in climate change communications. Glob. Environ. Change 2011, 21(1):103-109. 10.1016/j.gloenvcha.2010.09.013.
44. Moser S.C., Dilling L. Making climate hot: communicating the urgency and challenge of global climate change. Environment 2004, 46(10):32-46. 10.1080/00139150409605820.
45. Moser S.C., Ekstrom J.A. A framework to diagnose barriers to climate change adaptation. Proc. Natl. Acad. Sci. U. S. A. 2010, 10.1073/pnas.1007887107.
46. Muthén L.K., Muthén B.O. MPlus 4.1 2006, Muthén & Muthén, Los Angeles, CA.
47. Myers T.A., Nisbet M.C., Maibach E.W., Leiserowitz A.A. A public health frame arouses hopeful emotions about climate change: a letter. Clim. Change 2012, 113(3-4):1105-1112. 10.1007/s10584-012-0513-6.
48. Nisbet M.C., Scheufele D.A. What's next for science communication? Promising directions and lingering distractions. Am. J. Bot. 2009, 96(10):1767-1778. 10.3732/ajb.0900041.
49. O'Neill S., Nicholson-Cole S. Fear won't do it promoting positive engagement with climate change through visual and iconic representations. Sci. Commun. 2009, 30(3):355-379.
50. Raudenbush S.W., Bryk A.S., Congdon R. HLM 6 for Windows Skokie 2004, Scientific Software International, Inc., IL.
51. Reser J.P., Bradley G.L., Glendon A.I., Ellul M.C., Callaghan R. Public Risk Perceptions, Understandings, and Responses to Climate Change and Natural Disasters in Australia and Great Britain 2012, National Climate Change Adaptation Research Facility, Gold Coast, Australia.
52. Richardson K., Steffen W., Schellnhuber H.J., Alcamo J., Barker T., Kammen D.M., Waever O. Climate Change-Global Risks, Challenges & Decisions: Synthesis Report 2009, Museum Tusculanum, København.
53. Rimal R.N., Brown J., Mkandawire G., Folda L., Böse K., Creel A.H. Audience segmentation as a social-marketing tool in health promotion: Use of the risk perception attitude framework in HIV prevention in Malawi. Am. J. Public Health 2009, 99(12):2224-2229. 10.2105/ajph.2008.155234.
54. Rotundo M., Sackett P.R. The relative importance of task, citizenship, and counterproductive performance to global ratings of job performance: a policy-capturing study. J. Appl. Psychol. 2002, 87(1):66-80. 10.1037/0021-9010.87.1.66.
55. Ruddell D., Harlan S.L., Grossman-Clarke S., Chowell G. Scales of perception: public awareness of regional and neighborhood climates. Clim. Change 2012, 111(3-4):581-607. 10.1007/s10584-011-0165-y.
56. Scannell L., Gifford R. Personally relevant climate change: the role of place attachment and local versus global message framing in engagement. Environ. Behav. 2013, 45(1):60-85. 10.1177/0013916511421196.
57. Schoenefeld J.J., McCauley M.R. Local is not always better: the impact of climate change information on values, behavior and policy support. J. Environ. Stud. Sci. 2015, 10.1007/s13412-015-0288-y.
58. Schuldt J.P., Konrath S.H., Schwarz N. Global warming or climate change? Whether the planet is warming depends on question wording. Public Opin. Q. 2011, 75(1):115-124. 10.1093/poq/nfq073.
59. Schwartz G. Estimating the dimension of a model. Ann. Stat. 1978, 6:461-464. 10.1214/aos/1176344136.
60. Schwartz S.H., Bilsky W. Toward a universal psychology of values. J. Pers. Soc. Psychol. 1987, 53:550-562.
61. Slater M.D. Theory and method in health audience segmentation. J. Health Commun.: Int. Perspect. 1996, 1(3):267-284. 10.1080/108107396128059.
62. Spence A., Pidgeon N. Framing and communicating climate change: the effects of distance and outcome frame manipulations. Glob. Environ. Change 2010, 20(4):656-667. 10.1016/j.gloenvcha.2010.07.002.
63. Stern P.C. Psychology: fear and hope in climate messages. Nat. Clim. Change 2012, 2:572-573. 10.1038/nclimate1610.
64. Thogerson J., Crompton T. Simple and painless? The limitations of spillover in environmental campaigning. J. Consumer Policy 2009, 32:141-163.
65. Whitmarsh L., O'Neill S., Lorenzoni I. Engaging the Public with Climate Change: Behaviour Change and Communication 2011, Earthscan, London, UK.
66. Witte K. Putting the fear back into fear appeals: the extended parallel process model. Commun. Monogr. 1992, 59:329-349.
67. Witte K., Allen M. A meta-analysis of fear appeals: implications for effective public health campaigns. Health Educ. Behav. 2000, 27(5):591-615. 10.1177/109019810002700506.
68. Yale Climate Change Project Global Warming's Six Americas 2009: An Audience Segmentation Analysis 2009, Yale University and George Mason University. http://environment.yale.edu/climate/files/climatechange-6americas.pdf.