Audience segmentation as a social-marketing tool in health promotion: Use of the risk perception attitude framework in HIV prevention in Malawi

American Journal of Public Health

Volumn 99, Issue 12, 2009, Pages 2224-2229

  Rimal, Rajiv N ^a   Brown, Jane ^a   Mkandawire, Glory ^a   Folda, Lisa ^a   Böse, Kirsten ^a   Creel, Alisha H ^b  

^a JOHNS HOPKINS BLOOMBERG SCHOOL OF PUBLIC HEALTH   (United States)

^b UNIFORMED SERVICES UNIVERSITY OF THE HEALTH SCIENCES   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADULT; ARTICLE; ATTITUDE TO HEALTH; CLUSTER ANALYSIS; FEMALE; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; HUMAN IMMUNODEFICIENCY VIRUS INFECTION; MAJOR CLINICAL STUDY; MALAWI; MALE; PERCEPTION; RISK ASSESSMENT; SEXUAL BEHAVIOR; SOCIAL MARKETING;

ADULT; CONDOMS; FEMALE; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEALTH PROMOTION; HIV INFECTIONS; HUMANS; MALAWI; MALE; RISK FACTORS; SOCIAL MARKETING;

EID: 72249113680     PISSN: 00900036     EISSN: 15410048     Source Type: Journal    
DOI: 10.2105/AJPH.2008.155234     Document Type: Article

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