Selling climate change? The limitations of social marketing as a strategy for climate change public engagement

Global Environmental Change

Volumn 21, Issue 3, 2011, Pages 1005-1014

  Corner, Adam ^a   Randall, Alex ^b  

^a CARDIFF UNIVERSITY   (United Kingdom)

^b Centre for Alternative Technology   (United Kingdom)

Author keywords

Climate change; Public engagement; Social marketing

Indexed keywords

CLIMATE CHANGE; ENVIRONMENTAL ISSUE; ENVIRONMENTAL POLICY; GOVERNMENT RELATIONS; MARKETING; NONGOVERNMENTAL ORGANIZATION; POLICY MAKING; PUBLIC SECTOR; RESEARCH WORK; TRADE-ENVIRONMENT RELATIONS;

EID: 79960041095     PISSN: 09593780     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.gloenvcha.2011.05.002     Document Type: Article

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