Audience segmentation and climate change communication: Conceptual and methodological considerations

Wiley Interdisciplinary Reviews: Climate Change

Volumn 5, Issue 4, 2014, Pages 441-459

  Hine, Donald W ^a   Reser, Joseph P ^b   Morrison, Mark ^c   Phillips, Wendy J ^a   Nunn, Patrick ^d   Cooksey, Ray ^a  

^a UNIVERSITY OF NEW ENGLAND   (Australia)

^b GRIFFITH UNIVERSITY   (Australia)

^c CHARLES STURT UNIVERSITY   (Australia)

^d UNIVERSITY OF THE SUNSHINE COAST   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

TECHNOLOGY;

BEST PRACTICES; COMMUNICATION STRATEGY; EFFECTIVE COMMUNICATION; ITS APPLICATIONS; POLICY MAKERS; SEGMENTATION ANALYSIS;

CLIMATE CHANGE;

CLIMATE CHANGE; COMMUNICATION NETWORK; CONCEPTUAL FRAMEWORK; METHODOLOGY; SEGMENTATION;

EID: 84903170271     PISSN: 17577780     EISSN: 17577799     Source Type: Journal    
DOI: 10.1002/wcc.279     Document Type: Article

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