Selling to strategic and loss-averse consumers: Stocking, procurement, and product design policies

Naval Research Logistics

Volumn 62, Issue 6, 2015, Pages 435-453

  Lee, Chang Hwan ^a   Choi, Tsan Ming ^b   Cheng, T C E ^b  

^a Ajou University   (South Korea)

^b HONG KONG POLYTECHNIC UNIVERSITY   (Hong Kong)

Author keywords

agile supply chain; bounded rationality; marketing operations interface; S shaped loss averse utility; strategic and loss averse consumer behavior

Indexed keywords

BEHAVIORAL RESEARCH; DECISION MAKING; PRODUCT DESIGN; RISK PERCEPTION; SALES; SUPPLY CHAIN MANAGEMENT;

AGILE SUPPLY CHAIN MANAGEMENT; AGILE SUPPLY CHAINS; BOUNDED RATIONALITY; DECISION-MAKING BEHAVIORS; INVENTORY STOCKING POLICIES; MARKETING-OPERATIONS INTERFACES; NUMERICAL EXPERIMENTS; S-SHAPED;

CONSUMER BEHAVIOR;

EID: 84943357192     PISSN: 0894069X     EISSN: 15206750     Source Type: Journal    
DOI: 10.1002/nav.21643     Document Type: Article

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