Selling to strategic consumers when product value is uncertain: The value of matching supply and demand

Management Science

Volumn 57, Issue 10, 2011, Pages 1737-1751

  Swinney, Robert ^a  

^a STANFORD UNIVERSITY   (United States)

Author keywords

Consumer learning; Demand uncertainty; Pricing; Quick response; Strategic consumer behavior

Indexed keywords

CONSUMER BEHAVIORS; CONSUMER LEARNING; CONSUMER VALUATIONS; DEMAND INFORMATION; DEMAND UNCERTAINTY; MARKET SIZES; PRODUCT VALUE; PRODUCTION PRACTICE; PRODUCTION RUN; PURCHASE DECISION; QUICK RESPONSE; SUPPLY AND DEMAND; UNIT COST;

COSTS; ECONOMICS; INDUSTRY; PROFITABILITY;

SALES;

EID: 80054013454     PISSN: 00251909     EISSN: 15265501     Source Type: Journal    
DOI: 10.1287/mnsc.1110.1360     Document Type: Article

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