Pre-orders for new to-be-released products considering consumer loss aversion

Production and Operations Management

Volumn 19, Issue 2, 2010, Pages 198-215

  Zhao, Xuying ^a   Stecke, Kathryn E ^b  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b UNIVERSITY OF TEXAS AT DALLAS   (United States)

Author keywords

Advance selling; Consumer valuation uncertainty; Price discount

Indexed keywords

EID: 77950929539     PISSN: 10591478     EISSN: None     Source Type: Journal    
DOI: 10.1111/j.1937-5956.2009.01092.x     Document Type: Article

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