Corporate societal responsibility in marketing: normatively broadening the concept

AMS Review

Volumn 3, Issue 2, 2013, Pages 86-102

  Murphy, Patrick E ^a   Öberseder, Magdalena ^b   Laczniak, Gene R ^c  

^a UNIVERSITY OF NOTRE DAME   (United States)

^b GfK Austria Healthcare   (Austria)

^c MARQUETTE UNIVERSITY   (United States)

Author keywords

Business ethics; Corporate responsibility; Marketing ethics; Social contract theory

Indexed keywords

EID: 84942514494     PISSN: 1869814X     EISSN: 18698182     Source Type: Journal    
DOI: 10.1007/s13162-013-0046-9     Document Type: Review

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