Standing out in the crowd: The effect of information clutter on consumer attention for front-of-pack nutrition labels

Food Policy

Volumn 41, Issue , 2013, Pages 65-74

  Bialkova, Svetlana ^a,c   Grunert, Klaus G ^a   van Trijp, Hans ^b  

^a AARHUS UNIVERSITY   (Denmark)

^b WAGENINGEN UNIVERSITY   (Netherlands)

^c UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Attention; Consumers; Information density; Nutrition labels; Package design optimization

Indexed keywords

CONSUMPTION BEHAVIOR; DESIGN; FOOD POLICY; NUTRITION; OPTIMIZATION; POLICY MAKING; PRODUCT DEVELOPMENT;

EID: 84878482911     PISSN: 03069192     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.foodpol.2013.04.010     Document Type: Article

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