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Volumn 54, Issue , 2016, Pages 491-500

Factors influencing the consumer adoption of Facebook: A two-country study of youth markets

Author keywords

Consumer motivation; Perceived risk; Referral behavior; Self disclosure; Social influence; Social networking site

Indexed keywords

COMMERCE; ECONOMIC AND SOCIAL EFFECTS; MOTIVATION; SOCIAL NETWORKING (ONLINE);

EID: 84941355900     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2015.08.024     Document Type: Article
Times cited : (30)

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