The tactical use of mobile marketing: How adolescents' social networking can best shape brand extensions

Journal of Advertising Research

Volumn 49, Issue 1, 2009, Pages 12-26

  Okazaki, Shintaro ^a  

^a UNIVERSIDAD AUTÓNOMA DE MADRID   (Spain)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 67651160778     PISSN: 00218499     EISSN: 17401909     Source Type: Journal    
DOI: 10.2501/S0021849909090102     Document Type: Article

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