MNEs’ regional headquarters and their CSR agenda in the African context

International Marketing Review

Volumn 32, Issue 5, 2015, Pages 576-602

  Gruber, Verena ^a   Schlegelmilch, Bodo B ^a  

^a VIENNA UNIVERSITY OF ECONOMICS AND BUSINESS   (Austria)

Author keywords

Africa; Bottom of the pyramid markets; Corporate social responsibility; Developing countries; Less developed countries; Multinational companies; Multinational enterprises; Regional headquarters; Social responsibility

Indexed keywords

EID: 84941354765     PISSN: 02651335     EISSN: None     Source Type: Journal    
DOI: 10.1108/IMR-03-2014-0100     Document Type: Article

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