The social strategy cone: Towards a framework for evaluating social media strategies

International Journal of Information Management

Volumn 36, Issue 1, 2016, Pages 1-8

  Effing, Robin ^a   Spil, Ton A M ^b  

^a SAXION UNIVERSITY OF APPLIED SCIENCES   (Netherlands)

^b UNIVERSITY OF TWENTE   (Netherlands)

Author keywords

Facebook; Governance; Policy; Social media; Social networks; Strategy; Twitter

Indexed keywords

COMPUTER NETWORKS; INFORMATION MANAGEMENT; PUBLIC POLICY;

FACEBOOK; GOVERNANCE; SOCIAL MEDIA; STRATEGY; TWITTER;

SOCIAL NETWORKING (ONLINE);

EID: 84940706304     PISSN: 02684012     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijinfomgt.2015.07.009     Document Type: Article

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