Best practices in managing social media for business

International Conference on Information Systems (ICIS 2013): Reshaping Society Through Information Systems Design

Volumn 1, Issue , 2013, Pages 574-584

  Ng, Celeste See Pui ^a   Wang, William Yu Chung ^b  

^a YUAN ZE UNIVERSITY   (Taiwan)

^b AUCKLAND UNIVERSITY OF TECHNOLOGY   (New Zealand)

Author keywords

Best practices; Brand equity; Case study; Framework of virtual member development; Media richness theory; Social media; Social media strategy definition

Indexed keywords

BEST PRACTICES; BRAND EQUITY; FRAMEWORK OF VIRTUAL MEMBER DEVELOPMENT; MEDIA RICHNESS THEORY; SOCIAL MEDIA;

INDUSTRY; INFORMATION SYSTEMS; MARKETING; RESEARCH; SOCIAL NETWORKING (ONLINE);

PLANNING;

EID: 84897709512     PISSN: None     EISSN: None     Source Type: Conference Proceeding    
DOI: None     Document Type: Conference Paper

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