The takeoff of social media in tourism

Journal of Vacation Marketing

Volumn 18, Issue 2, 2012, Pages 93-103

  Hvass, Kristian A ^a   Munar, Ana M ^a  

^a Copenhagen Business School ^*  (Denmark)

Author keywords

airline marketing; marketing strategies; online marketing; social media

Indexed keywords

EID: 84860135748     PISSN: 13567667     EISSN: 14791870     Source Type: Journal    
DOI: 10.1177/1356766711435978     Document Type: Article

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