Simply adding the word "fruit" makes sugar healthier: The misleading effect of symbolic information on the perceived healthiness of food

Appetite

Volumn 95, Issue , 2015, Pages 252-261

  Sütterlin, Bernadette ^a   Siegrist, Michael ^a  

^a ETH ZURICH   (Switzerland)

Author keywords

Fructose; Fruit sugar; Health halo effect; Health perception; Heuristics; Symbolic information

Indexed keywords

FRUCTOSE; SUGAR INTAKE;

ARTICLE; CEREAL; CONSUMER HEALTH INFORMATION; FRUIT; HEALTH BELIEF; HUMAN; MARKETING; NUTRITIONAL HEALTH; NUTRITIONAL REQUIREMENT; NUTRITIONAL VALUE; ADMINISTRATION AND DOSAGE; ADULT; AGED; ATTITUDE TO HEALTH; CONTROLLED STUDY; DECEPTION; DECISION MAKING; DIET; FAST FOOD; FEEDING BEHAVIOR; FEMALE; FOOD PACKAGING; FOOD PREFERENCE; HEALTH BEHAVIOR; HEURISTICS; INTERPERSONAL COMMUNICATION; MALE; MIDDLE AGED; PERCEPTION; PSYCHOLOGY; RANDOMIZED CONTROLLED TRIAL; SUGAR INTAKE; SYMBOLISM;

ADULT; AGED; CHOICE BEHAVIOR; COMMUNICATION; DECEPTION; DIET; DIETARY SUCROSE; FAST FOODS; FEMALE; FOOD HABITS; FOOD LABELING; FOOD PREFERENCES; FRUCTOSE; FRUIT; HEALTH BEHAVIOR; HEALTH KNOWLEDGE, ATTITUDES, PRACTICE; HEURISTICS; HUMANS; MALE; MARKETING; MIDDLE AGED; PERCEPTION; SYMBOLISM;

EID: 84938093954     PISSN: 01956663     EISSN: 10958304     Source Type: Journal    
DOI: 10.1016/j.appet.2015.07.011     Document Type: Article

References (37)

1. Andrews J.C., Burton S., Netemeyer R.G. Are some comparative nutrition claims misleading? The role of nutrition knowledge, ad claim type and disclosure conditions. Journal of Advertising 2000, 29(3):29-42. 10.1080/00913367.2000.10673615.
2. Brierley M., Elliott C. Nutritional components and children's interpretations of packaged food. International Journal of Health Promotion and Education 2015, 1-14. 10.1080/14635240.2015.1010654.
3. Briz T., Sijtsema S.J., Jasiulewicz A., Kyriakidi A., Dolors Guaỳrdia M., van den Berg I., et al. Barriers to fruit consumption: driving forces behind consumer behaviour. Scripta Horticulturae 2008, 8:7-18.
4. Bucher T., van der Horst K., Siegrist M. Fruit for dessert. How people compose healthier meals. Appetite 2013, 60(0):74-80. 10.1016/j.appet.2012.10.003.
5. Chandon P., Wansink B. The biasing health halos of fast-food restaurant health claims: lower calorie estimates and higher side-dish consumption intentions. Journal of Consumer Research 2007, 34(3):301-314. 10.1086/519499.
6. Dickson-Spillmann M., Siegrist M., Keller C. Development and validation of a short, consumer-oriented nutrition knowledge questionnaire. Appetite 2011, 56(3):617-620. http://dx.doi.org/10.1016/j.appet.2011.01.034.
7. Evans G., de Challemaison B., Cox D.N. Consumers' ratings of the natural and unnatural qualities of foods. Appetite 2010, 54(3):557-563. http://dx.doi.org/10.1016/j.appet.2010.02.014.
8. Gravel K., Doucet É., Herman C.P., Pomerleau S., Bourlaud A.-S., Provencher V. "Healthy," "diet," or "hedonic". How nutrition claims affect food-related perceptions and intake?. Appetite 2012, 59(3):877-884. http://dx.doi.org/10.1016/j.appet.2012.08.028.
9. Hsee C.K. Less is better: when low-value options are valued more highly than high-value options. Journal of Behavioral Decision Making 1998, 11(2):107-121.
10. Kahneman D., Frederick S. A model of heuristic judgment. The Cambridge handbook of thinking and reasoning 2005, 267-293. Cambridge University Press, Cambridge, UK. K.J. Holyoak, R.G. Morrison (Eds.).
11. Koenigstorfer J., Groeppel-Klein A., Kamm F. Healthful food decision making in response to traffic light color-coded nutrition labeling. Journal of Public Policy & Marketing 2014, 33(1):65-77. http://journals.ama.org/doi/abs/10.1509/jppm.12.091.
12. Labiner-Wolfe J., Jordan Lin C.-T., Verrill L. Effect of low-carbohydrate claims on consumer perceptions about food products' healthfulness and helpfulness for weight management. Journal of Nutrition Education and Behavior 2010, 42(5):315-320.
13. Lähteenmäki L. Claiming health in food products. Food Quality and Preference 2013, 27(2):196-201. http://dx.doi.org/10.1016/j.foodqual.2012.03.006.
14. Lähteenmäki L., Lampila P., Grunert K., Boztug Y., Ueland Ø., Åström A., et al. Impact of health-related claims on the perception of other product attributes. Food Policy 2010, 35(3):230-239. http://dx.doi.org/10.1016/j.foodpol.2009.12.007.
15. Lee W.-c.J., Shimizu M., Kniffin K.M., Wansink B. You taste what you see: do organic labels bias taste perceptions?. Food Quality and Preference 2013, 29(1):33-39. http://dx.doi.org/10.1016/j.foodqual.2013.01.010.
16. Liem D.G., Toraman Aydin N., Zandstra E.H. Effects of health labels on expected and actual taste perception of soup. Food Quality and Preference 2012, 25(2):192-197. http://dx.doi.org/10.1016/j.foodqual.2012.02.015.
17. Luo S., Monterosso J.R., Sarpelleh K., Page K.A. Differential effects of fructose versus glucose on brain and appetitive responses to food cues and decisions for food rewards. Proceedings of the National Academy of Sciences 2015, 112(20):6509-6514. 10.1073/pnas.1503358112.
18. Mai R., Hoffmann S. How to combat the unhealthy = tasty intuition: the influencing role of health consciousness. Journal of Public Policy & Marketing 2015, 34(1):63-83. http://dx.doi.org/10.1509/jppm.14.006.
19. Mirtschink P., Krishnan J., Grimm F., Sarre A., Horl M., Kayikci M., et al. HIF-driven SF3B1 induces KHK-C to enforce fructolysis and heart disease. Nature 2015, 522(7557):444-449. http://dx.doi.org/10.1038/nature14508.
20. Orquin J.L., Scholderer J. Consumer judgments of explicit and implied health claims on foods: misguided but not misled. Food Policy 2015, 51(0):144-157. http://dx.doi.org/10.1016/j.foodpol.2015.01.001.
21. Parmenter K., Wardle J. Development of a general nutrition knowledge questionnaire for adults. European Journal of Clinical Nutrition 1999, 53(4):298-308.
22. Petty R.E., Cacioppo J.T. The elaboration likelihood model of persuasion. Advances in experimental social psychology 1986, Vol. 19:123-205. Academic Press, New York.
23. Preacher K.J., Hayes A.F. Asymptotic and resampling strategies for assessing and comparing indirect effects in multiple mediator models. Behavior Research Methods 2008, 40(3):879-891. 10.3758/BRM.40.3.879.
24. Raghunathan R., Naylor R.W., Hoyer W.D. The unhealthy = tasty intuition and its effects on taste inferences, enjoyment, and choice of food products. Journal of Marketing 2006, 70(4):170-184. http://journals.ama.org/doi/abs/10.1509/jmkg.70.4.170.
25. Rizkalla S.W. Health implications of fructose consumption: a review of recent data. Nutrition and Metabolism 2010, 7:82. 10.1186/1743-7075-7-82.
26. Roe B., Levy A.S., Derby B.M. The impact of health claims on consumer search and product evaluation outcomes: results from FDA experimental data. Journal of Public Policy & Marketing 1999, 18(1):89-105. 10.2307/30000511.
27. Rozin P. The meaning of "natural": process more important than content. Psychological Science 2005, 16(8):652-658. 10.1111/j.1467-9280.2005.01589.x.
28. Schuldt J.P., Hannahan M. When good deeds leave a bad taste. Negative inferences from ethical food claims. Appetite 2013, 62(0):76-83. http://dx.doi.org/10.1016/j.appet.2012.11.004.
29. Schuldt J.P., Muller D., Schwarz N. The "fair trade" effect: health halos from social ethics claims. Social Psychological and Personality Science 2012, 3(5):581-589. 10.1177/1948550611431643.
30. Schuldt J.P., Schwarz N. The "organic" path to obesity? Organic claims influence calorie judgments and exercise recommendations. Judgment and Decision Making 2010, 5(3):144-150.
31. Siegrist M., Sütterlin B. Human and nature-caused hazards: the affect heuristic causes biased decisions. Risk Analysis 2014, 34(8):1482-1494. 10.1111/risa.12179.
32. Strahan R., Gerbasi K.C. Short, homogeneous versions of the Marlowe-Crowne Social Desirability Scale. Journal of Clinical Psychology 1972, 28(2):191-193. 10.1002/1097-4679(197204)28:2<191::AID-JCLP2270280220>3.0.CO;2-G.
33. Sütterlin B., Siegrist M. The reliance on symbolically significant behavioral attributes when judging energy consumption behaviors. Journal of Environmental Psychology 2014, 40(0):259-272. http://dx.doi.org/10.1016/j.jenvp.2014.07.005.
34. Tappy L., Le K.A. Metabolic effects of fructose and the worldwide increase in obesity. Physiological Reviews 2010, 90(1):23-46. 10.1152/physrev.00019.2009.
35. Tversky A., Kahneman D. Judgment under uncertainty: heuristics and biases. Science 1974, 185(4157):1124-1131. 10.1126/science.185.4157.1124.
36. Vésteinsdóttir V., Reips U.-D., Joinson A., Thorsdottir F. Psychometric properties of measurements obtained with the Marlowe-Crowne Social Desirability Scale in an Icelandic probability based Internet sample. Computers in Human Behavior 2015, 49(0):608-614. http://dx.doi.org/10.1016/j.chb.2015.03.044.
37. Wansink B., Chandon P. Can "low-fat" nutrition labels lead to obesity?. Journal of Marketing Research 2006, 43(4):605-617. 10.1509/jmkr.43.4.605.