Do Emotional Appeals in Public Service Advertisements Influence Adolescents Intention to Reduce Consumption of Sugar-Sweetened Beverages?

Journal of Health Communication

Volumn 20, Issue 8, 2015, Pages 938-948

  Bleakley, Amy ^a   Jordan, Amy B ^a   Hennessy, Michael ^a   Glanz, Karen ^b   Strasser, Andrew ^b   Vaala, Sarah ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

^b UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

SWEETENING AGENT;

ADOLESCENT; ADOLESCENT BEHAVIOR; BEHAVIOR; BEVERAGE; CONTROLLED STUDY; EMOTION; FEMALE; HUMAN; MALE; PEDIATRIC OBESITY; PERSUASIVE COMMUNICATION; PSYCHOLOGY; PUBLIC SERVICE ANNOUNCEMENT; RANDOMIZED CONTROLLED TRIAL;

ADOLESCENT; ADOLESCENT BEHAVIOR; BEVERAGES; EMOTIONS; FEMALE; HUMANS; INTENTION; MALE; PEDIATRIC OBESITY; PERSUASIVE COMMUNICATION; PUBLIC SERVICE ANNOUNCEMENTS AS TOPIC; SWEETENING AGENTS;

EID: 84937629855     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2015.1018593     Document Type: Article

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