Underage drinkers' responses to negative-restrictive versus proactive-nonrestrictive slogans in humorous anti-alcohol abuse messages: Are humorous responsible drinking campaign messages effective?

Journal of Health Communication

Volumn 18, Issue 3, 2013, Pages 354-368

  Lee, Moon J ^a   Chen, Yi Chun ^b  

^a UNIVERSITY OF FLORIDA   (United States)

^b VIRGINIA POLYTECHNIC INSTITUTE AND STATE UNIVERSITY   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

ADOLESCENT; ADULT; ALCOHOLISM; ARTICLE; ATTITUDE TO HEALTH; BEHAVIOR; CONTROLLED CLINICAL TRIAL; CONTROLLED STUDY; DRINKING BEHAVIOR; FEMALE; HEALTH CARE QUALITY; HEALTH PROMOTION; HUMAN; HUMOR; MALE; MEDICAL INFORMATION; METHODOLOGY; PSYCHOLOGICAL ASPECT; RANDOMIZED CONTROLLED TRIAL; RISK ASSESSMENT;

ADOLESCENT; ALCOHOL DRINKING; ALCOHOLISM; ATTITUDE TO HEALTH; FEMALE; HEALTH COMMUNICATION; HEALTH PROMOTION; HUMANS; INTENTION; MALE; PROGRAM EVALUATION; RISK ASSESSMENT; WIT AND HUMOR AS TOPIC; YOUNG ADULT;

MLCS; MLOWN;

EID: 84874251742     PISSN: 10810730     EISSN: 10870415     Source Type: Journal    
DOI: 10.1080/10810730.2012.727949     Document Type: Article

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