The role of theory in developing effective health communications

Journal of Communication

Volumn 56, Issue SUPPL., 2006, Pages

  Fishbein, Martin ^a   Cappella, Joseph N ^a  

^a UNIVERSITY OF PENNSYLVANIA   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

COMMUNICATION; HEALTH EDUCATION; THEORETICAL STUDY;

EID: 33746766203     PISSN: 00219916     EISSN: 14602466     Source Type: Journal    
DOI: 10.1111/j.1460-2466.2006.00280.x     Document Type: Article

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