Consumer behavior in choice of minimally processed vegetables and implications for marketing strategies

Trends in Food Science and Technology

Volumn 46, Issue 2, 2015, Pages 339-345

  Sillani, Sandro ^a   Nassivera, Federico ^a  

^a UNIVERSITY OF UDINE   (Italy)

Author keywords

Determinants in consumer behavior; Direct cost analysis; Environmental sustainability; Minimally processed fresh cut vegetables

Indexed keywords

COMMERCE; COST ACCOUNTING; COST BENEFIT ANALYSIS; ECONOMIC ANALYSIS; FOOD PRODUCTS; LABELS; MARKETING; SUSTAINABLE DEVELOPMENT; VEGETABLES;

DIRECT COSTS; ENVIRONMENTAL SUSTAINABILITY; FRESH-CUT; MANAGERIAL IMPLICATIONS; MINIMALLY PROCESSED; MINIMALLY PROCESSED VEGETABLES; PURCHASE INTENTION; WILLINGNESS TO PAY;

CONSUMER BEHAVIOR;

EID: 84937047336     PISSN: 09242244     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.tifs.2015.07.004     Document Type: Article

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