Analysis of churn behavior of consumers in Indian telecom sector

Journal of Indian Business Research

Volumn 4, Issue 1, 2012, Pages 24-35

  Geetha, M ^a   Abitha Kumari, Jensolin ^a  

^a SSN School of Management and Computer Applications   (India)

Author keywords

Consumer behaviour; Customer retention; India; Nature of calls; Non revenue earning consumer; Revenue churn; Service usage; Susceptibility to churn; Telecommunication services; Value added services

Indexed keywords

EID: 84930461411     PISSN: 17554195     EISSN: 17554209     Source Type: Journal    
DOI: 10.1108/17554191211206780     Document Type: Article

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