Toward a theory of perceived benefits, affective commitment, and continuance intention in social virtual worlds: Cultural values (indulgence and individualism) matter

European Journal of Information Systems

Volumn 24, Issue 3, 2015, Pages 247-261

  Zhou, Zhongyun ^a   Jin, Xiao Ling ^b   Fang, Yulin ^c   Vogel, Doug ^d  

^a TONGJI UNIVERSITY   (China)

^b SHANGHAI UNIVERSITY   (China)

^c CITY UNIVERSITY OF HONG KONG   (Hong Kong)

^d HARBIN INSTITUTE OF TECHNOLOGY   (China)

Author keywords

affective commitment; continuance intention; individualism; indulgence; perceived benefits; social virtual worlds

Indexed keywords

SOCIAL NETWORKING (ONLINE); VIRTUAL REALITY;

AFFECTIVE COMMITMENTS; CONTINUANCE INTENTIONS; INDIVIDUALISM; INDULGENCE; PERCEIVED BENEFITS; SOCIAL VIRTUAL WORLDS;

INTERACTIVE COMPUTER GRAPHICS;

EID: 84928957015     PISSN: 0960085X     EISSN: 14769344     Source Type: Journal    
DOI: 10.1057/ejis.2014.27     Document Type: Article

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