Actors’ heterogeneity and the context of interaction in affecting innovation networks

Journal of Business and Industrial Marketing

Volumn 30, Issue 3-4, 2015, Pages 246-258

  Corsaro, Daniela ^a   Cantù, Chiara ^a  

^a UNIVERSITÀ CATTOLICA DEL SACRO CUORE   (Italy)

Author keywords

Business strategy; Business to Business marketing; Heterogeneity; Innovation; Interorganizational relationships; Networks; Stakeholders

Indexed keywords

EID: 84928570297     PISSN: 08858624     EISSN: None     Source Type: Journal    
DOI: 10.1108/JBIM-12-2014-0249     Document Type: Article

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