Identifying product attributes and consumer attitudes that impact willingness to pay for a nutraceutical-rich juice product

Journal of Sensory Studies

Volumn 30, Issue 2, 2015, Pages 156-168

  Lawless, L J R ^a,b   Drichoutis, A C ^c   Nayga, R M ^a,d,e   Threlfall, R T ^a   Meullenet, J F ^a  

^a UNIVERSITY OF ARKANSAS   (United States)

^b The Hershey Company   (United States)

^c AGRICULTURAL UNIVERSITY OF ATHENS   (Greece)

^d NORWEGIAN INSTITUTE OF BIOECONOMY RESEARCH   (Norway)

^e Korea University   (South Korea)

Author keywords

[No Author keywords available]

Indexed keywords

BOTTLES; COST BENEFIT ANALYSIS; ECONOMICS; HEALTH; PLANTS (BOTANY);

CONSUMER ATTITUDES; FUTURE ORIENTATIONS; PENALTY ANALYSIS; PRODUCT ATTRIBUTES; PRODUCT OPTIMIZATION; SENSORY ATTRIBUTES; TIME PREFERENCES; WILLINGNESS TO PAY;

SURVEYS;

LYTHRACEAE; PRUNUS SEROTINA; VITIS LABRUSCA;

EID: 84927948409     PISSN: 08878250     EISSN: 1745459X     Source Type: Journal    
DOI: 10.1111/joss.12148     Document Type: Article

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