Assessing the organic potential of urban indian consumers

British Food Journal

Volumn 116, Issue 12, 2014, Pages 1864-1878

  Sondhi, Neena ^a  

^a INTERNATIONAL MANAGEMENT INSTITUTE   (India)

Author keywords

Cluster analysis; Consumer attitudes; Health consciousness; Indian consumers; Lifestyle segmentation; Organic food; Psychographic variables; Purchase intentions; Segmentation; Urban consumers

Indexed keywords

EID: 84926320288     PISSN: 0007070X     EISSN: None     Source Type: Journal    
DOI: 10.1108/BFJ-04-2013-0098     Document Type: Article

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