Psychographic segmentation of Indian urban consumers

Journal of the Asia Pacific Economy

Volumn 13, Issue 2, 2008, Pages 204-226

  Kumar, Rohit Vishal ^a   Sarkar, Amitava ^b  

^a XAVIER INSTITUTE OF SOCIAL SERVICE   (India)

^b MAULANA ABUL KALAM AZAD UNIVERSITY OF TECHNOLOGY   (India)

Author keywords

Cluster analysis; India; Lifestyle; Marketing; Psychographics; Segmentation

Indexed keywords

CLUSTER ANALYSIS; CONSUMPTION BEHAVIOR; LIFESTYLE; MARKETING; METROPOLITAN AREA; SEGMENTATION; URBAN ECONOMY;

ASIA; EURASIA; INDIA; SOUTH ASIA;

EID: 41749095908     PISSN: 13547860     EISSN: 14699648     Source Type: Journal    
DOI: 10.1080/13547860801923590     Document Type: Article

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