The effect of customer empowerment on adherence to expert advice

International Journal of Research in Marketing

Volumn 31, Issue 3, 2014, Pages 293-308

  Camacho, Nuno ^a   De Jong, Martijn ^a   Stremersch, Stefan ^a,b  

^a ERASMUS UNIVERSITY ROTTERDAM   (Netherlands)

^b IESE BUSINESS SCHOOL   (Spain)

Author keywords

Adherence to expert advice; Empowerment; Health marketing; International marketing research; Relationship; Services marketing

Indexed keywords

EID: 84924027192     PISSN: 01678116     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijresmar.2014.03.004     Document Type: Article

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