Determinants of product-use compliance behavior

Journal of Marketing Research

Volumn 41, Issue 3, 2004, Pages 324-338

  Bowman, Douglas ^a   Heilman, Carrie M ^b   Seetharaman, P B ^c  

^a EMORY UNIVERSITY   (United States)

^b UNIVERSITY OF VIRGINIA   (United States)

^c WASHINGTON UNIVERSITY IN ST LOUIS   (United States)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 4344567084     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.1509/jmkr.41.3.324.35987     Document Type: Review

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