Consumer – Brand engagement on Facebook: liking and commenting behaviors

Journal of Research in Interactive Marketing

Volumn 8, Issue 3, 2014, Pages 203-223

  Kabadayi, Sertan ^a   Price, Katherine ^b  

^a FORDHAM UNIVERSITY   (United States)

^b MediaCom   (United States)

Author keywords

Br; Consumer behavior; Consumer psychology; Facebook; Internet; Management; Social media marketing

Indexed keywords

EID: 84923279186     PISSN: 20407122     EISSN: None     Source Type: Journal    
DOI: 10.1108/JRIM-12-2013-0081     Document Type: Article

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