Business performance and social media: Love or hate?

Business Horizons

Volumn 57, Issue 6, 2014, Pages 719-728

  Paniagua, Jordi ^a   Sapena, Juan ^a  

^a UNIVERSIDAD CATÓLICA DE VALENCIA SAN VICENTE MÁRTIR   (Spain)

Author keywords

Business performance; Critical mass; Facebook; Social media; Social networks; Twitter; User generated content

Indexed keywords

EID: 84922449416     PISSN: 00076813     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.bushor.2014.07.005     Document Type: Article

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