Knowledge discovery on RFM model using Bernoulli sequence

Expert Systems with Applications

Volumn 36, Issue 3 PART 2, 2009, Pages 5866-5871

  Yeh, I Cheng ^a   Yang, King Jang ^a   Ting, Tao Ming ^b  

^a CHUNG HUA UNIVERSITY   (Taiwan)

^b KAINAN UNIVERSITY   (Taiwan)

Author keywords

Bernoulli sequence; Knowledge discovery; Marketing; RFM model

Indexed keywords

COMMERCE; DATA MINING; MARKETING; SALES;

BERNOULLI SEQUENCES; BLOOD TRANSFUSION; DIRECT MARKETING; EXPECTED VALUES; PREDICTIVE ACCURACY; PROBABILITY THEORY; RFM MODELS; SELECTION PROCEDURES;

PROBABILITY;

EID: 58349092517     PISSN: 09574174     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.eswa.2008.07.018     Document Type: Article

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