'You just change the channel if you don't like what you're going to hear': gamblers' attitudes towards, and interactions with, social marketing campaigns

Health Expectations

Volumn 18, Issue 1, 2015, Pages 124-136

  Thomas, Samantha L ^a   Lewis, Sophie ^b   Westberg, Kate ^c  

^a UNIVERSITY OF WOLLONGONG   (Australia)

^b MONASH UNIVERSITY   (Australia)

^c RMIT UNIVERSITY   (Australia)

Author keywords

Gambling; Problem gambling; Public health; Risk; Social marketing; Unintended consequences

Indexed keywords

ADOLESCENT; ADULT; AGED; ATTITUDE TO HEALTH; AUSTRALIA; EMOTION; FEMALE; GAMBLING; HEALTH BEHAVIOR; HIGH RISK BEHAVIOR; HUMAN; INTERVIEW; MALE; MIDDLE AGED; MOTIVATION; PSYCHOLOGY; SOCIAL MARKETING; SOCIAL STIGMA; VERY ELDERLY; YOUNG ADULT;

ADOLESCENT; ADULT; AGED; AGED, 80 AND OVER; ATTITUDE TO HEALTH; EMOTIONS; FEMALE; GAMBLING; HEALTH BEHAVIOR; HUMANS; INTERVIEWS AS TOPIC; MALE; MIDDLE AGED; MOTIVATION; RISK-TAKING; SOCIAL MARKETING; SOCIAL STIGMA; VICTORIA; YOUNG ADULT;

EID: 84921051395     PISSN: 13696513     EISSN: 13697625     Source Type: Journal    
DOI: 10.1111/hex.12018     Document Type: Article

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