Social marketing’s response to the alcohol problem: Who’s conducting the orchestra?

The SAGE Handbook of Social Marketing

Volumn , Issue , 2011, Pages 253-270

  Jones, Sandra C ^a,b  

^a Centre for Health Initiatives   (United States)

^b UNIVERSITY OF WOLLONGONG   (Australia)

Author keywords

[No Author keywords available]

Indexed keywords

EID: 84950303359     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4135/9781446201008.n18     Document Type: Chapter

References (102)

1. AddingtonT (2009) Morgan calls for regulation united front. B&T Today, March 16, 2.
2. AlanizML and WilkesC (1998) Pro-drinking messages and message environments for young adults'. Journal of Public Health Policy, 19, 447-471. doi:10.2307/3343076 http://dx.doi.org/10.2307/3343076
3. AndersonP, ChisholmD and FuhrDC (2009) Effectiveness and cost-effectiveness of policies and programmes to reduce the harm caused by alcohol'. Lancet, 373, 2234-2246. doi:10.1016/S0140-6736(09)60744-3 http://dx.doi.org/10.1016/S0140-6736%2809%2960744-3
4. AndrewsN (2007) Teens get alcohol in energy drinks. Daily Herald.
5. AtkinCK (1990) Effects of televised alcohol messages on teenage drinking patterns'. Journal of Adolescent Health Care, 11, 10-24. doi:10.1016/0197-0070(90)90125-L http://dx.doi.org/10.1016/0197-0070%2890%2990125-L
6. AtkinCK, NeuendorfK and McDermottS (1983) The role of alcohol advertising in excessive and hazardous drinking'. Journal of Drug Education, 13(4), 313-325. doi:10.2190/HVM2-41PQ-E774-94MF http://dx.doi.org/10.2190/HVM2-41PQ-E774-94MF
7. AtkinCK, HockingJ and BlockM (1984) Teenage drinking: Does advertising make a difference? Journal of Communication, 34(2), 157-167. doi:10.1111/j.1460-2466.1984.tb02167.x http://dx.doi.org/10.1111/j.1460-2466.1984.tb02167.x
8. AustinEW and MeiliHK (1994) Effects of interpretations of televised alcohol portrayals on children's alcohol beliefs'. Journal of Broadcasting and Electronic Media, 38, 417-435. doi:10.1080/08838159409364276 http://dx.doi.org/10.1080/08838159409364276
9. AustinEW and Nach-FergusonB (1995) Sources and influences of young school-age children's knowledge about alcohol'. Health Communication, 7, 1-20. doi:10.1207/s15327027hc0701_1 http://dx.doi.org/10.1207/s15327027hc0701_1
10. Australian Institute of Health and Welfare (2008) 2007 National Drug Strategy Household Survey: Detailed Findings. Drug Statistics Series No. 22. Cat. No. PHE 107. Canberra: AIHW.
11. BaborTF, MendelsonJH, GreenbergI and KuehnleJ (1978) Experimental analysis of the 'happy hour': Effects of purchase price on alcohol consumption'. Psychopharmacology, 58, 35-41. doi:10.1007/BF00426787 http://dx.doi.org/10.1007/BF00426787
12. BaborTF, CaetanoR, CasswellS, et al. (2010) Alcohol: No Ordinary Commodity. Research and Public Policy. Oxford: Oxford University Press. doi:10.1093/acprof:oso/9780199551149.001.0001 http://dx.doi.org/10.1093/acprof:oso/9780199551149.001.0001
13. BrayJ, LoomisWB and EngelenM (2007) Correlates of in-store promotions for beer: Differential effects of market and product characteristics'. Journal of Studies on Alcohol and Drugs, 68(2), 220.
14. BrayJ, LoomisWB and EngelenM (2009) You save money when you buy in bulk. Does volume-based pricing cause people to buy more beer? Health Economics, 18, 607-618. doi:10.1002/hec.1403 http://dx.doi.org/10.1002/hec.1403
15. CasswellS (1995) Public discourse on alcohol: Implications for public policy, in H.Holder and G.Edwards (eds), Alcohol and the Public: Evidence and Issues. Oxford: Oxford University Press, pp. 190-211.
16. CasswellS and ThamarangsiT (2009) Reducing harm from alcohol: Call to action'. Lancet, 373, 2247-2257. doi:10.1016/S0140-6736(09)60745-5 http://dx.doi.org/10.1016/S0140-6736%2809%2960745-5
17. CasswellS and ZhangJF (1998) Impact of liking for advertising and brand allegiance on drinking and alcohol-related aggression: A longitudinal study'. Addiction, 93, 1209-1217. doi:10.1046/j.1360-0443.1998.93812099.x http://dx.doi.org/10.1046/j.1360-0443.1998.93812099.x
18. Center for Science in the Public Interest (2008a) Fact Sheet: Alcoholic-beverage advertising expenditures. Center for Science in the Public Interest.
19. Center for Science in the Public Interest (2008b) Fact Sheet: Anheuser-Busch's consumer responsibility campaign into perspective. Center for Science in the Public Interest.
20. ChaloupkaFJ and WeschlerH (1996) Binge drinking in college: The impact of price, availability, and alcohol control policies'. Contemporary Economic Policy, 14(4), 112-124. doi:10.1111/j.1465-7287.1996.tb00638.x http://dx.doi.org/10.1111/j.1465-7287.1996.tb00638.x
21. ChapmanT (2009) Club's £5.99 Booze Deal Slammed. Sky News, 28 January. Available at: http://news.sky.com/skynews/Home/UK-News/Tokyo-Club-ln-Oldham-599-Booze-Deal-Slammed-By-Alcohol-Concern-And-MP-Phil-Woolas/Article/200901415211778.
22. ChenMJ, GrubeJW, BersaminM, WaitersE and KeefeDB (2005) Alcohol advertising: What makes it attractive to youth? Journal of Health Communication, 10, 553-565. doi:10.1080/10810730500228904 http://dx.doi.org/10.1080/10810730500228904
23. ChikritzhsTN, DietzePM, AllsopSJ, et al. (2009) The 'alcopops' tax: Heading in the right direction'. Medical Journal of Australia, 190(6), 294-295.
24. ChungPJ, GarfieldCF, ElliottMN, et al. (2010) Association between adolescent viewership and alcohol advertising on cable television'. American Journal of Public Health, 100(3), 555-562. doi:10.2105/AJPH.2008.146423 http://dx.doi.org/10.2105/AJPH.2008.146423
25. CoateD and GrossmanM (1988) Effects of alcoholic beverage prices and legal drinking ages on youth alcohol use'. Journal of Law and Economics, 31, 145-171. doi:10.1086/467152 http://dx.doi.org/10.1086/467152
26. ConnollyG, CasswellS, ZhangJF and SilvaPA (1994) Alcohol in the mass media and drinking by adolescents: A longitudinal study'. Addiction, 89, 1255-1263. doi:10.1111/j.1360-0443.1994.tb03304.x http://dx.doi.org/10.1111/j.1360-0443.1994.tb03304.x
27. DixonP (2007) The Network Advertising Initiative: Failing at Consumer Protection and at Self-Regulation. World Privacy Forum.
28. DoaneD (2005) Beyond corporate social responsibility: Minnows, mammoths and markets'. Futures, 37(2-3), 215-229. doi:10.1016/j.futures.2004.03.028 http://dx.doi.org/10.1016/j.futures.2004.03.028
29. DoranCM, HallWD, ShakeshaftAP, VosT and CobiacLJ (2010) Alcohol policy reform in Australia: What can we learn from the evidence? Medical Journal of Australia, 192, 468-470.
30. DuailibiS, PonickiW, GrubeJ, et al. (2007) The effect of restricting opening hours on alcohol-related violence'. American Journal of Public Health, 97(12), 2276-2280. doi:10.2105/AJPH.2006.092684 http://dx.doi.org/10.2105/AJPH.2006.092684
31. EllicksonPL, CollinsRL, HambarsoomiansK and McCaffreyDF (2005) Does alcohol advertising promote adolescent drinking? Results from a longitudinal assessment'. Addiction, 100(2), 235-246. doi:10.1111/j.1360-0443.2005.00974.x http://dx.doi.org/10.1111/j.1360-0443.2005.00974.x
32. GallagherC (2006) 'On a date? Watch your cocktail,' in Pretoria News Weekend, 1 edn. Vol. 25 November. Tshwane.
33. GatesP, CopelandJ, StevensonRJ, DillonP (2007) The influence of product packaging on young people's palatability rating for RTDs and other alcoholic beverages'. Alcohol and Alcoholism, 42(2), 138-142. doi:10.1093/alcalc/agl113 http://dx.doi.org/10.1093/alcalc/agl113
34. GiesbrechtNA, lalomiteanuA, AnglinL and AdlafE (2007) Alcohol marketing and retailing: Public opinion and recent policy developments in Canada'. Journal of Substance Use, 12(6), 389-404. doi:10.1080/14659890701262189 http://dx.doi.org/10.1080/14659890701262189
35. GreenfieldTK, YeY and GiesbrechtNA (2007) Views of alcohol control policies in the 2000 National Alcohol Survey: What news for alcohol policy development in the US and its States? Journal of Substance Use, 12(6), 429-445. doi:10.1080/14659890701262262 http://dx.doi.org/10.1080/14659890701262262
36. GrossmanM, ChaloupkaFJ, SafferH, LaixuthaiA (1994) Effects of alcohol price policy on youth: A summary of economic research'. Journal of Research on Adolescence, 4(2), 347-364. doi:10.1207/s15327795jra0402_9 http://dx.doi.org/10.1207/s15327795jra0402_9
37. GrubeJ (1995) Television alcohol portrayals, alcohol advertising, and alcohol expectancies among children and adolescents, in SEMartin and PMail (eds), Effects of the Mass Media on the Use and Abuse of Alcohol. NIAAA Research Monograph No. 28. Bethesda, MD: National Institute on Alcohol Abuse and Alcoholism, pp. 105-121.
38. GrubeJW and StewartK (2004) Preventing impaired driving using alcohol policy'. Traffic Injury Prevention, 5(3), 199-207. doi:10.1080/15389580490465229 http://dx.doi.org/10.1080/15389580490465229
39. GrubeJ and WallackL (1994) Television beer advertising and drinking knowledge, beliefs, and intentions among schoolchildren'. American Journal of Public Health, 84(2), 254-260. doi:10.2105/AJPH.84.2.254 http://dx.doi.org/10.2105/AJPH.84.2.254
40. HastingsG (2009) 'They'll Drink Bucket Loads of the Stuff', An Analysis of Internal Alcohol Industry Advertising Documents. Institute for Social Marketing.
41. HastingsGB and SarenM (2003) The critical contribution of social marketing: Theory and application'. Marketing Theory, 3(3), 305-322. doi:10.1177/147059310333005 http://dx.doi.org/10.1177/147059310333005
42. HolmilaM, MustonenH, OsterbergE and RaitasaloK (2009) Public opinion and community-based prevention of alcohol-related harms'. Addiction Research and Theory, 17(4), 360-371. doi:10.1080/16066350902770425 http://dx.doi.org/10.1080/16066350902770425
43. House of Commons Health Committee (2010) Alcohol: First Report of Session 2009-10. London: The Stationery Office Limited.
44. International Centre for Alcohol Policies (2001) Self-regulation of beverage alcohol advertising. ICAP Reports. Washington, DC: ICAP.
45. JerniganD (2007) The need for restraint'. Addiction, 102(11), 1747-1748. doi:10.1111/j.1360-0443.2007.02018.x http://dx.doi.org/10.1111/j.1360-0443.2007.02018.x
46. JonesL, JamesM, JeffersonT, et al. (2007) A review of the effectiveness and cost-effectiveness of interventions delivered in primary and secondary schools to prevent and/or reduce alcohol use by young people under 18 years old. Alcohol and schools: Review of effectiveness and cost-effectiveness. NICE: main report (PHIAC 14.3a), 2007. Available at: http://www.nice.org.uk/nicemedia/pdf/AlcoholSchoolsConsReview.pdf.
47. JonesSC (2010) When does alcohol sponsorship of sport become sport sponsorship of alcohol? A case study of developments in sport in Australia'. International Journal of Sports Marketing & Sponsorship, 11(3), 250-259.
48. JonesSC and BarrieL (2010) RTDs in Australia: Expensive designer drinks or cheap rocket fuel? Drug and Alcohol Review (online ahead of print).
49. JonesSC and DonovanRJ (2002) Self-regulation of alcohol advertising: Is it working for Australia? Journal of Public Affairs, 2/3, 153-165. doi:10.1002/pa.105 http://dx.doi.org/10.1002/pa.105
50. JonesSC and GregoryP (2009) The impact of more visible standard drink labelling on youth alcohol consumption: Helping young people drink (ir)responsibly? Drug and Alcohol Review, 28, 230-234. doi:10.1111/j.1465-3362.2008.00020.x http://dx.doi.org/10.1111/j.1465-3362.2008.00020.x
51. JonesSC, HallDV and MunroG (2008) How effective is the revised regulatory code for alcohol advertising in Australia? Drug and Alcohol Review, 27, 29-38. doi:10.1080/09595230701499175 http://dx.doi.org/10.1080/09595230701499175
52. JonesSC, GregoryP and MunroG (2009) Adolescent and young adult perceptions of Australian alcohol advertisements'. Journal of Substance Use, 14(6), 335-352. doi:10.3109/14659890802654524 http://dx.doi.org/10.3109/14659890802654524
53. KellyKJ and EdwardsRW (1998) Image advertisements for alcohol products: Is their appeal associated with adolescents' intention to consume alcohol? Adolescence, 33, 47-59.
54. KenkelDS (1993) Drinking, driving, and deterrence: The effectiveness and social costs of alternative policies'. Journal of Law and Economics, 36(2), 877-913. doi:10.1086/467301 http://dx.doi.org/10.1086/467301
55. KingC III, SiegelM, JerniganDH, et al. (2009) Adolescent exposure to alcohol advertising in magazines: An evaluation of advertising placement in relation to underage youth readership'. Journal of Adolescent Health, 45(6), 626-633. doi:10.1016/j.jadohealth.2009.03.012 http://dx.doi.org/10.1016/j.jadohealth.2009.03.012
56. KingE, BarbirN, BallJ, CarrollT and SuttonG (2003) Evaluation of the Third Phase of the National Alcohol Campaign: June-September 2002. Sydney: Department of Health and Ageing.
57. KingE, TaylorJ and CarrollT (2005) Consumer Perceptions of Alcohol Advertising and the Revised Alcohol Beverages Advertising Code. Department of Health and Ageing, Sydney, Australia.
58. KunkelD, McKinleyC and WrightP (2009) The Impact of Industry Self-Regulation on the Nutritional Quality of Foods Advertised on Television to Children. Arizona: Children Now.
59. LandmanA, LingPM and GlantzSA (2002) Tobacco industry youth smoking prevention programs: Protecting the industry and hurting tobacco control'. American Journal of Public Health, 92(6), 917-930. doi:10.2105/AJPH.92.6.917 http://dx.doi.org/10.2105/AJPH.92.6.917
60. LevyD and SheflinN (1983) New evidence on controlling alcohol use through price'. Journal of Studies on Alcohol, 44, 929-937.
61. LiebermanLR and OrlandiMA (1987) Alcohol advertising and adolescent drinking'. Alcohol Health and Research World, 12, 30-33.
62. LipsitzA, BrakeG, VincentEJ and WintersM (1993) Another round for the brewers: Television ads and children's alcohol expectancies'. Journal of Applied Social Psychology, 23, 439-450. doi:10.1111/j.1559-1816.1993.tb01097.x http://dx.doi.org/10.1111/j.1559-1816.1993.tb01097.x
63. ListerL (2008) OMA hits back over alcohol ads. B&T Today, 11 December, p. 1.
64. MacDonaldB (2007) Red Bull, alcohol and drugs 'can spark violence'. Irish Independent, 21 February. Dublin.
65. MichaelsD and MonfortonC (2005) Manufacturing Uncertainty: Contested Science and the Protection of the Public's Health and Environment. American Journal Public Health, 95(S1), S39-S58.
66. Midland Reporter (2009) Division on sport sponsorship. Posted 7 April 2009. Available at: http://midland.inmycommunity.com.au/news-and-views/local-news/Division-on-sport-sponsorship/7522590/(accessed 20 April 2009).
67. MillerPG, KypriK, ChikritzhsTN, SkovSJ and RubinG (2009) Health experts reject industry-backed funding for alcohol research'. Medical Journal of Australia, 190(12), 713-714.
68. MosherJF and JohnssonD. (2005) Flavored alcoholic beverages: An international marketing campaign that targets youth'. Journal of Public Health Policy, 26(3), 326-342. doi:10.1057/palgrave.jphp.3200037 http://dx.doi.org/10.1057/palgrave.jphp.3200037
69. MunroG (2006) VB subverts men's health campaign. GrogWatch, 13 November.
70. National Social Marketing Centre (2006) Social Marketing National Benchmark Criteria. Available at: http://www.nsmcentre.org.uk/component/remository/Tools-and-Guides/Social-Marketing-Benchmark-Criteria-tool/.
71. http://News.com.au (2008) Protests over pub's topless 'spirit dwarf'. 3 June. Available at: http://www.news.com.au/protests-over-pubs-topless-spirit-dwarf/story-e6frfkp9-1111116524637.
72. OAA (2008) OAA Charter-Standard of Best Practice. Outdoor Advertising Association of Great Britain Limited. Available at: http://www.oaa.org.uk/images/OAA%20Charter%20-%20Standard%20of%20Best%20Practice%20Nov%202008.pdf.
73. O'BrienMC, McCoyTP, RhodesSD, WagonerA and WolfsonM (2008) Caffeinated cocktails: Energy drink consumption, high-risk drinking, and alcohol-related consequences among college students'. Academic Emergency Medicine, 15(5), 453-460. doi:10.1111/j.1553-2712.2008.00085.x http://dx.doi.org/10.1111/j.1553-2712.2008.00085.x
74. O'MaraRJ, ThombsDL, WagenaarAC, et al. (2009) Alcohol price and intoxication in college bars'. Alcoholism-Clinical Experimental Research, 33(11), 1973-1980. doi:10.1111/j.1530-0277.2009.01036.x http://dx.doi.org/10.1111/j.1530-0277.2009.01036.x
75. OsterbergE (1995) Do alcohol prices affect consumption and related problems? In HHolder and GEdwards (eds), Alcohol and Public Policy; Evidence and Issues. Oxford: Oxford University Press, pp. 145-163.
76. PaschKE, KomroKA, PerryCL, HearstMO and FarbakhshK (2009) Does outdoor alcohol advertising around elementary schools vary by the ethnicity of students in the school? Ethnicity and Health, 14(2), 225-236. doi:10.1080/13557850802307809 http://dx.doi.org/10.1080/13557850802307809
77. PopovaS, GiesbrechtN, BekmuradovD and PatraJ (2009) Hours and days of sale and density of alcohol outlets: Impacts on alcohol consumption and damage: A systematic review'. Alcohol and Alcoholism, 44(5), 500-516. doi:10.1093/alcalc/agp054 http://dx.doi.org/10.1093/alcalc/agp054
78. RabetD (2009) Human rights and globalization: The myth of corporate social responsibility? Journal of Alternative Perspectives in the Social Sciences, 1(2), 463-475.
79. RehmJ, MathersC, PopovaS, et al. (2009) Global burden of disease and injury and economic cost attributable to alcohol use and alcohol-use disorders'. Lancet, 373, 2223-2233. doi:10.1016/S0140-6736(09)60746-7 http://dx.doi.org/10.1016/S0140-6736%2809%2960746-7
80. RothschildML, MastinB and MillerTW (2006) Reducing alcohol-impaired driving crashes through the use of social marketing'. Accident Analysis and Prevention, 38(6), 1218-1230. doi:10.1016/j.aap.2006.05.010 http://dx.doi.org/10.1016/j.aap.2006.05.010
81. Senate Standing Committee on Community Affairs (2008) Report: Alcohol Toll Reduction Bill 2007 [2008], Canberra: Commonwealth of Australia. Available at: http://www.aph.gov.au/senate/committee/clac_ctte/alcohol_reduction/report/index.htm.
82. SHORE (2006) Alcohol Marketing in the Western Pacific Region, Wellington, New Zealand: SHORE.
83. SimmonM and MosherJ (2007) Alcohol, Energy Drinks, and Youth: A Dangerous Mix. Marin Institute.
84. SinclairL (2007) Experiential marketers get hands-on with customers through events. The Australian, 27 August, 34.
85. SlyDF, HopkinsRS, TrapidoE and RayS (2001) Influence of a counter-advertising media campaign on initiation of smoking: The Florida 'Truth' campaign'. American Journal of Public Health, 91, 233-238. doi:10.2105/AJPH.91.2.233 http://dx.doi.org/10.2105/AJPH.91.2.233
86. SmithSW, AtkinCK and RoznowskiJ (2006) Are 'drink responsibly' alcohol campaigns strategically ambiguous? Health Communication, 20, 1-11. doi:10.1207/s15327027hc2001_1 http://dx.doi.org/10.1207/s15327027hc2001_1
87. SnyderLB, MiliciFF, SlaterM, SunH and StrizhakovaY (2006) Effects of alcohol advertising exposure on drinking among youth'. Archives of Pediatrics and Adolescent Medicine, 160, 18-24. doi:10.1001/archpedi.160.1.18 http://dx.doi.org/10.1001/archpedi.160.1.18
88. StacyAW, ZoggJB, UngerJB and DentCW (2004) Exposure to televised alcohol ads and subsequent adolescent alcohol use'. American Journal of Health Behavior, 28(6), 498-509. doi:10.5993/AJHB.28.6.3 http://dx.doi.org/10.5993/AJHB.28.6.3
89. SteadM, GordonR, AngusK and Mc DermottL (2007) A systematic review of social marketing effectiveness'. Health Education, 107, 126-191. doi:10.1108/09654280710731548 http://dx.doi.org/10.1108/09654280710731548
90. StockwellT (1993) Influencing labelling of alcoholic beverage containers'. Addiction, 88, 53S-60S. doi:10.1111/j.1360-0443.1993.tb02162.x http://dx.doi.org/10.1111/j.1360-0443.1993.tb02162.x
91. StockwellT and ChikritzhsT (2009) Do relaxed trading hours for bars and clubs mean more relaxed drinking? A review of international research on the impacts of changes to permitted hours of drinking'. Crime Prevention and Community Safety, 11(3), 153-171. doi:10.1057/cpcs.2009.11 http://dx.doi.org/10.1057/cpcs.2009.11
92. StockwellT, Blaze-TempleD and WalkerC (1991) A test of the proposal to label containers of alcoholic drink with alcohol content in Standard Drinks'. Health Promotion International, 6, 207-215. doi:10.1093/heapro/6.3.207 http://dx.doi.org/10.1093/heapro/6.3.207
93. SuttonM and GodfreyC (1995) A grouped data regression approach to estimating economic and social influences on individual drinking behaviour'. Health Economics, 4, 237-247. doi:10.1002/hec.4730040308 http://dx.doi.org/10.1002/hec.4730040308
94. ThombsDL, DoddV, PokornySB, et al. (2008) Drink specials and the intoxication levels of patrons exiting college bars'. American Journal of Health Behavior, 32(4), 411-419. doi:10.5993/AJHB.32.4.8 http://dx.doi.org/10.5993/AJHB.32.4.8
95. ThombsDL, O'MaraRJ, DoddV, et al. (2009a) A field study of bar-sponsored drink specials and their associations with patron intoxication'. Journal of Studies on Alcohol and Drugs, 70(2), 206-214.
96. ThombsDL, O'MaraRJ, TsukamotoM, et al. (2009b) Event-level analyses of energy drink consumption and alcohol intoxication in bar patrons, Addictive Behaviors, 35(4), 325-330. doi:10.1016/j.addbeh.2009.11.004 http://dx.doi.org/10.1016/j.addbeh.2009.11.004
97. UK Government (2010) The Government response to the Health Select Committee Report on Alcohol. London: The Stationery Office Limited.
98. WeidemanP (2006) Doctor warns about energy-booze rape mix. The Independent on Saturday, 3 edn. 25 November. KwaZulu-Natal.
99. WieseE and JonesSC (2008) The role of avoidance and protective behavioural strategies in the university drinking environment. Paper presented at the World Social Marketing Conference, London.
100. WildeP (2009) Self-regulation and the response to concerns about food and beverage marketing to children in the United States'. Nutrition Reviews, 67(3), 155-166. doi:10.1111/j.1753-4887.2009.00183.x http://dx.doi.org/10.1111/j.1753-4887.2009.00183.x
101. WilkinsonC, RoomR and LivingstonM (2009) Mapping Australian public opinion on alcohol policies in the new millennium'. Drug and Alcohol Review, 28, 263-274. doi:10.1111/j.1465-3362.2009.00027.x http://dx.doi.org/10.1111/j.1465-3362.2009.00027.x
102. WyllieA, ZhangJF and CasswellS (1998) Responses to televised alcohol advertisements associated with drinking behaviour of 10 to 17 year olds'. Addiction, 93, 361-371. doi:10.1046/j.1360-0443.1998.9333615.x http://dx.doi.org/10.1046/j.1360-0443.1998.9333615.x