The message development tool: A case for effective operationalization of messaging in social marketing practice

Health Marketing Quarterly

Volumn 27, Issue 3, 2010, Pages 275-290

  Mattson, Marifran ^a   Basu, Ambar ^b  

^a PURDUE UNIVERSITY   (United States)

^b UNIVERSITY OF SOUTH FLORIDA   (United States)

Author keywords

Campaign; Health communication; Message development tool; Social marketing; Verb

Indexed keywords

ARTICLE; AUSTRALIA; BREAST FEEDING; ENVIRONMENT; FINANCIAL MANAGEMENT; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMAN; MOTIVATION; ORGANIZATION AND MANAGEMENT; SELF CONCEPT; SOCIAL MARKETING;

AUSTRALIA; BREAST FEEDING; ENVIRONMENT; HEALTH BEHAVIOR; HEALTH PROMOTION; HUMANS; MARKETING OF HEALTH SERVICES; MOTIVATION; SELF EFFICACY; SOCIAL MARKETING;

EID: 77955579197     PISSN: 07359683     EISSN: 15450864     Source Type: Journal    
DOI: 10.1080/07359683.2010.495305     Document Type: Article

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