'They are working every angle'. A qualitative study of Australian adults' attitudes towards, and interactions with, gambling industry marketing strategies

International Gambling Studies

Volumn 12, Issue 1, 2012, Pages 111-127

  Thomas, Samantha L ^a   Lewis, Sophie ^a   McLeod, Colin ^a   Haycock, John ^a  

^a MONASH UNIVERSITY   (Australia)

Author keywords

advertising; gambling; gambling industry; marketing; risk perception

Indexed keywords

EID: 84859627655     PISSN: 14459795     EISSN: 14794276     Source Type: Journal    
DOI: 10.1080/14459795.2011.639381     Document Type: Article

References (62)

1. Adams, P.J., Raeburn, J. and de Silva, K. 2009. A question of balance: Prioritizing public health responses to harm from gambling. Addiction, 104: 688-691. doi: 10.1111/j.1360-0443.2008.02414.x
2. Advertising Association. (2011). Written submission to Culture Media and Sport Committee on Gambling. Retrieved fromhttp://www.publications.parliament.uk/pa/cm201012/cmselect/cmcumeds/writev/gambling/m74.htm
3. Advertising Standards Authority Council. (2008). ASA adjudication on William Hill (Gibraltar) Ltd. Retrieved fromhttp://www.asa.org.uk/ASA-action/Adjudications/2008/5/William-Hill-%28Gibraltar%29-Ltd/TF_ADJ_44479.aspx
4. Alderney Gambling Control Commission. (2011). Alderney egambling regulations, 2009 (amended) (pp. 161-175). Retrieved from http://www.gamblingcontrol.org/userfiles/file/2009_regs_consolidated_with_2010%20%201%20%202%20and%202011%20amendments.pdf
5. Australasian Gaming Council. (2010). A database on Australia's gambling industry 2009/2010. Retrieved fromhttp://austgamingcouncil.org.au/images/pdf/2009_10_Database/db%202010%20web%20chp%204.pdf
6. Berger, P.L. and Luckmann, T. 1966. The social construction of reality: A treatise in the sociology of knowledge, Garden City, NY: Anchor Books.
7. Bernstein, R. 1983. Beyond objectivism and relativism: Science, hermeneutics, and praxis, Philadelphia: University of Pennsylvania Press.
8. Betfair. (2011). Revolutionising the betting landscape. Annual report and accounts 2011. Retrieved fromhttp://corporate.betfair.com/investor-relations/annual-reports.aspx
9. Binde, P. 2009. Exploring the impact of gambling advertising: An interview study of problem gamblers. International Journal of Mental Health and Addiction, 7: 541-554.
10. Centrebet International Ltd. (2010). 2010 annual report. Retrieved fromhttp://media.wotnews.com.au/asxann/01102820.pdf
11. Cherrier, H. and Murray, J. 2007. Reflexive dispossession and the self: Constructing a processual theory of identity. Consumption, Markets and Culture, 10: 1-29.
12. Cox, B.J., Yu, N., Afifi, T.O. and Ladouceur, R. 2005. A national survey of gambling problems in Canada. Canadian Journal of Psychiatry, 50: 213-217.
13. Department of Families, Housing, Community Services and Indigenous Affairs. (2009). Review of current and future trends in interactive gambling activity and regulation. Retrieved fromhttp://www.facs.gov.au/sa/gamblingdrugs/pubs/review_trends/Documents/chap5.htm#t4
14. Department of Justice. 2009. A study of gambling in Victoria: Problem gambling from a public health perspective, Melbourne: State of Victoria, Department of Justice. Retrieved from http://www.justice.vic.gov.au/wps/wcm/connect/DOJ+Internet/Home/Gambling+and+Racing/Research+and+Statistics/JUSTICE+-+A+Study+of+Gambling+in+Victoria+-+Problem+Gambling+from+a+Public+Health+Perspective+(PDF)
15. Derevensky, J., Sklar, A., Gupta, R. and Messerlian, C. 2010. An empirical study examining the impact of gambling advertisements on adolescent gambling attitudes and behaviors. International Journal of Mental Health and Addiction, 8: 21-34.
16. Dyall, L., Tse, S. and Kingi, A. 2009. Cultural icons and marketing of gambling. International Journal of Mental Health and Addiction, 7: 84-96.
17. Felsher, J.R., Derevensky, J.L. and Gupta, R. 2004. Lottery playing amongst youth: Implications for prevention and social policy. Journal of Gambling Studies, 20: 127-153.
18. Ferris, J., & Wynne, H. (2001). The Canadian Problem Gambling Index: Final report: Submitted for the Canadian Centre on Substance Abuse (CCSA). 1-58. Retrieved from:http://www.ccsa.ca/2003%20and%20earlier%20CCSA%20Documents/ccsa-008805-2001.pdf
19. Gambling Act (UK). (2005). Retrieved fromhttp://www.legislation.gov.uk/ukpga/2005/19/contents
20. Gambling Regulation Act (Vic). (2003). Retrieved fromhttp://www.austlii.edu.au/au/legis/vic/consol_act/gra2003190/
21. Gaming Machines Act (SA). (1992). Gaming machines advertising code of practice. South Australia. Retrieved fromhttp://www.ahasa.asn.au/__files/f/5013/GM-AdCode-V02-2011.pdf
22. Gosker, E. 1999. The marketing of gambling to the elderly. The Elder Law Journal, 7: 185-216.
23. Grant, J.E. and Kim, S.W. 2001. Demographic and clinical features of 131 adult pathological gamblers. The Journal of Clinical Psychiatry, 62: 957-962.
24. Griffiths, M.D. and Wood, R.T.A. 2002. Lottery gambling and addiction: An overview of European research, Nottingham: Psychology Division, Nottingham Trent University.
25. Guba, E. and Lincoln, Y. 1989. Fourth generation evaluation, Newbury Park, CA: Sage.
26. Guba, E.G. and Lincoln, Y.S. 1994. Competing paradigms in qualitative research. Handbook of Qualitative Research, 2: 163-194.
27. Kalischuk, R.G., Nowatzki, N., Cardwell, K., Klein, K. and Solowoniuk, J. 2006. Problem gambling and its impact on families: A literature review. International Gambling Studies, 6: 31-60.
28. King, D., Delfabbro, P. and Griffiths, M. 2010. The convergence of gambling and digital media: Implications for gambling in young people. Journal of Gambling Studies, 26: 175-187.
29. Korn, D.A. and Shaffer, H.J. 1999. Gambling and the health of the public: Adopting a public health perspective. Journal of Gambling Studies, 15: 289-365.
30. Liamputtong, P. 2009. Qualitative research methods, 3rd ed., Melbourne: Oxford University Press.
31. Livingstone, C. and Adams, P.J. 2011. Harm promotion: Observations on the symbiosis between government and private industries in Australasia for the development of highly accessible gambling markets. Addiction, 106: 3-8.
32. Livingstone, C.H. and Woolley, R. 2007. Risky business: a few provocations on the regulation of electronic gaming machines. International Gambling Studies, 7: 361-376.
33. Luke, D., Esmundo, E. and Bloom, Y. 2000. Smoke signs: Patterns of tobacco billboard advertising in a metropolitan region. Tobacco Control, 9: 16-23.
34. Maher, A., Wilson, N., Signal, L. and Thomson, G. 2006. Patterns of sports sponsorship by gambling, alcohol and food companies: An internet survey. [Research Support, Non-U.S. Gov't]. BMC Public Health, 6: 95 doi: 10.1186/1471-2458-6-95
35. McMullan, J. (2011). Gambling advertising and online gambling. Retrieved fromhttp://www.aph.gov.au/senate/committee/gamblingreform_ctte/interactive_online_gambling_advertising/submissions.htm
36. McMullan, J.L. and Miller, D. 2009. Wins, winning and winners: The commercial advertising of lottery gambling. Journal of Gambling Studies, 25: 273-295. doi: 10.1007/s10899-009-9120-5
37. Ministry of Health. 2009. A focus on problem gambling: Results of the 2006/07 New Zealand health survey, Wellington: Wellington Ministry of Health. Retrieved from http://www.moh.govt.nz/moh.nsf/pagesmh/9072/$File/a-focus-on-problem-gambling-results-200607-nz-health-survey.pdf
38. Monaghan, S., Derevensky, J. and Sklar, A. 2008. Impact of gambling advertisements and marketing on children and adolescents: Policy recommendations to minimise harm. Journal of Gambling Issues, 22: 252-274.
39. Murawski, M.V.C. 2008. Online gambling wager: Domestic and international implications of the Unlawful Internet Gambling Enforcement Act of 2006. Santa Clara Law Review, 48: 441-471.
40. Nower, L. and Blaszczynski, A. 2003. Binge gambling: a neglected concept. International Journal of Gambling Studies, 3: 23-36.
41. Productivity Commission. (2010). Inquiry report into gambling, Number 50, Volume 1. Canberra. Retrieved fromhttp://www.pc.gov.au/__data/assets/pdf_file/0010/95680/gambling-report-volume1.pdf
42. Queensland Office of Gaming Regulation. (2005). Queensland responsible gambling advertising and promotions guideline to support the implementation of the Queensland Responsible Gambling Code of Practice, State of Queensland (Queensland Treasury). Retrieved fromhttp://www.olgr.qld.gov.au/resources/resGamblingDoc/AdvertisingAndPromotionsGuideline.pdf
43. Queensland Office of Gaming Regulation. (2007). Queensland responsible gambling guidelines for player loyalty programs. Addendum to the Responsible Gambling Advertising and Promotions Guidelines, State of Queensland (Queensland Treasury). Retrieved fromhttp://www.olgr.qld.gov.au/resources/resGamblingDoc/GuidelineForPlayerLoyaltyProgram.pdf
44. Remote Gambling Association. (2010). Sports betting: Legal, commercial and integrity issues. Retrieved fromhttp://www.rga.eu.com/data/files/Pressrelease/sports_betting_web.pdf
45. Robson, C. 2002. Real world research: A resource for social scientists and practitioner-researchers, 2nd ed., Malden, MA: Blackwell Publishing.
46. Rook, D.W. 1987. The buying impulse. Journal of Consumer Research, 14: 189-199.
47. Rossiter, J.R. and Percy, L. 1987. Advertising and promotion management, 2nd ed., New York: Mcgraw-Hill Book Company.
48. Sakurai, Y., & Smith, R.G. (2003). Gambling as a motivation for the commission of financial crime, Australian Institute of Criminology. Canberra
49. Schwer, R.K., Thompson, W.N., & Nakamuro, D. (2003). Beyond the limits of recreation: Social costs of gambling in southern Nevada, Paper presented at the 2003 Annual Meeting of the Far West and American Popular Culture Association. February, 2003. Las Vegas, Nevada. Retrieved from http://citeseerx.ist.psu.edu/viewdoc/summary?doi = 10.1.1.147.5865
50. Shiv, B. and Fedorikhin, A. 1999. Heart and mind in conflict: The interplay of affect and cognition in consumer decision making. Journal of Consumer Research, 26: 278-292.
51. Social Sciences Research Centre, University of Hong Kong. (2005). Study on Hong Kong people's participation in gambling activities. Key statistics. Retrieved fromhttp://www.hab.gov.hk/file_manager/en/documents/whats_new/gambling/KeyStat_200514_e.pdf
52. Sportingbet PLC. (2010). Sport everywhere: Annual report 2009/10. Retrieved fromhttp://www.sportingbetplc.com/ar2010/
53. Strauss, A.L. and Corbin, J.M. 1998. Basics of qualitative research: Techniques and procedures for developing grounded theory, Thousand Oaks, CA: Sage Publications.
54. Wang, A. 2006. Advertising engagement: A driver of message involvement on message effects. Journal of Advertising Research, 46: 355-368.
55. Wardle, H., Moody, A., Spence, S., Orford, J., Volberg, R., Jotangia, D. and Dobbie, F. 2011. British gambling prevalence survey 2010, Prepared for The Gambling Commission London: National Centre for Social Research.
56. Warner, M., & Robinson, M. (2011, April 7). Backlash over AFL's sports betting splurge. Herald Sun. Retrieved fromhttp://www.heraldsun.com.au/sport/afl/backlash-over-afls-sports-betting-splurge/story-e6frf9jf-1226034969361
57. Welte, J., Barnes, G., Wieczorek, W., Tidewell, M. and Parker, J. 2001. Alcohol and gambling pathology among US adults: Prevalence, demographics patterns and comorbidity. Journal of Studies on Alcohol, 62: 706-712.
58. Wheeler, S., Round, D. and Wilson, J. 2010. The relationship between crime and gaming expenditure in Victoria, Melbourne: Department of Justice, Victoria.
59. Williams, R.J., Rehm, J., & Stevens, R.M.G. (2011). The social and economic impacts of gambling, Final Report prepared for the Canadian Consortium for Gambling Research. March 11, 2011. Retrieved from:http://www.ccgr.ca/seig.php
60. Woolley, R. 2003. Mapping internet gambling: Emerging modes of online participation in wagering and sports betting. International Gambling Studies, 3: 3-21.
61. Wynne, H.J. and Shaffer, H.J. 2003. The socioeconomic impact of gambling: The Whistler symposium. Journal of Gambling Studies, 19: 111-121.
62. Zangeneh, M., Griffiths, M. and Parke, J. 2008. "The marketing of gambling". In In the pursuit of winning: Problem gambling theory, research and treatment, Edited by: Zangeneh, A.B.M. and Turner, N. 135-153. New York: Springer.