Information dissemination via electronic word-of-mouth: Good news travels fast, bad news travels faster!

Computers in Human Behavior

Volumn 45, Issue , 2015, Pages 273-280

  Hornik, Jacob ^a   Shaanan Satchi, Rinat ^a,b   Cesareo, Ludovica ^c   Pastore, Alberto ^c  

^a TEL AVIV UNIVERSITY   (Israel)

^b OPEN UNIVERSITY OF ISRAEL   (Israel)

^c SAPIENZA UNIVERSITY OF ROME   (Italy)

Author keywords

Electronic word of mouth (eWOM); Negative word of mouth (WOM); Online diffusion of information; Secondary information

Indexed keywords

INFORMATION DISSEMINATION; SOCIAL NETWORKING (ONLINE);

COMMERCIAL INFORMATION; ELECTRONIC WORD OF MOUTHS; ELECTRONIC WORD OF MOUTHS (EWOM); ONLINE DIFFUSION OF INFORMATION; PUBLICITY CAMPAIGNS; SECONDARY INFORMATION; SOCIAL IMPACT THEORIES; WORD OF MOUTH;

MANAGERS;

EID: 84920689656     PISSN: 07475632     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.chb.2014.11.008     Document Type: Article

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