Positioning Usa in the Chinese Outbound Travel Market

Journal of Hospitality and Tourism Research

Volumn 39, Issue 1, 2015, Pages 75-104

  Li, Xiang Robert ^a   Cheng, Chia Kuen ^b   Kim, Hyounggon ^c   Li, Xiangping ^d  

^a UNIVERSITY OF SOUTH CAROLINA   (United States)

^b NATIONAL TAIWAN UNIVERSITY   (Taiwan)

^c Sejong University   (South Korea)

^d INSTITUTE FOR TOURISM STUDIES   (Macao)

Author keywords

Chinese outbound travel; destination image; positioning; segmentation

Indexed keywords

EID: 84920509622     PISSN: 10963480     EISSN: 15577554     Source Type: Journal    
DOI: 10.1177/1096348012461548     Document Type: Article

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