A parametric multidimensional unfolding procedure for incomplete nonmetric preference/choice set data in marketing research

Journal of Marketing Research

Volumn 34, Issue 4, 1997, Pages 499-516

  DeSarbo, Wayne S ^a   Young, Martin R ^a   Rangaswamy, Arwind ^a  

^a NONE

Author keywords

[No Author keywords available]

Indexed keywords

EID: 0031492669     PISSN: 00222437     EISSN: None     Source Type: Journal    
DOI: 10.2307/3151967     Document Type: Article

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