Source characteristics in online shopping: Do avatar expertise, similarity, and attractiveness affect purchase outcomes?

Online Consumer Behavior: Theory and Research in Social Media, Advertising, and E-tail

Volumn , Issue , 2012, Pages 35-54

  Pentina, Iryna ^b  

^a SACRED HEART UNIVERSITY   (United States)

^b UNIVERSITY OF TOLEDO   (United States)

Author keywords

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EID: 84920459462     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9780203123911     Document Type: Chapter

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