Can avatars enhance consumer trust and emotion in online retail sales?

International Journal of Electronic Marketing and Retailing

Volumn 3, Issue 4, 2010, Pages 341-362

  Wang, Liz C ^a   Fodness, Dale ^a  

^a UNIVERSITY OF DALLAS   (United States)

Author keywords

Arousal; Avatar; Internet; Online retail; Pleasure; Social presence theory; Social response theory; Trust

Indexed keywords

EID: 78549248172     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2010.036881     Document Type: Article

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