Putting a face with a name: Avatars, relationship marketing and service failure/recovery

International Journal of Electronic Marketing and Retailing

Volumn 3, Issue 4, 2010, Pages 363-381

  Taylor, David G ^a  

^a UNIVERSITY OF NORTH TEXAS   (United States)

Author keywords

Avatars; Electronic marketing; Relationship benefits; Relationship marketing; Retailing; RM loyalty; Service failure; Socialness

Indexed keywords

EID: 78549268788     PISSN: 17411025     EISSN: 17411033     Source Type: Journal    
DOI: 10.1504/IJEMR.2010.036882     Document Type: Article

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