Social media marketing and communications strategies for school superintendents

Journal of Educational Administration

Volumn 52, Issue 6, 2014, Pages 850-868

  Cox, Daniel D ^a   McLeod, Scott ^b  

^a Charles City Community School District   (United States)

^b School Psychologist   (United States)

Author keywords

Blogs; Effective communication; Online video; Podcasts; Schools; Social CRM; Social media; Social networking; Stakeholders; Superintendents; Technology; Twitter

Indexed keywords

EID: 84914147657     PISSN: 09578234     EISSN: None     Source Type: Journal    
DOI: 10.1108/JEA-11-2012-0117     Document Type: Article

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