A conceptual model for acceptance of social CRM systems based on a scoping study

AI and Society

Volumn 26, Issue 3, 2011, Pages 205-220

  Askool, Sanaa ^a   Nakata, Keiichi ^a  

^a UNIVERSITY OF READING   (United Kingdom)

Author keywords

CRM; Developing countries; Saudi Arabia; Social CRM; TAM; Web 2.0

Indexed keywords

EID: 79960636211     PISSN: 09515666     EISSN: 14355655     Source Type: Journal    
DOI: 10.1007/s00146-010-0311-5     Document Type: Article

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