Market orientation in universities: A comparative study of two national higher education systems

International Journal of Educational Management

Volumn 24, Issue 3, 2010, Pages 204-220

  Hemsley Brown, Jane ^a   Oplatka, Izhar ^b  

^a UNIVERSITY OF SURREY   (United Kingdom)

^b TEL AVIV UNIVERSITY   (Israel)

Author keywords

England; Higher education; Israel; Market orientation; Relationship marketing

Indexed keywords

EID: 77949562687     PISSN: 0951354X     EISSN: None     Source Type: Journal    
DOI: 10.1108/09513541011031565     Document Type: Article

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