Market orientation in managing relationships with multiple constituencies of Croatian higher education

Higher Education

Volumn 57, Issue 2, 2009, Pages 191-207

  Pavičić, Jurica ^a   Alfirević, Nikša ^b   Mihanović, Zoran ^b  

^a UNIVERSITY OF ZAGREB   (Croatia)

^b UNIVERSITY OF SPLIT   (Croatia)

Author keywords

Croatia; Higher education; Market orientation; Nonprofit organisations; Stakeholder management

Indexed keywords

EID: 58549114179     PISSN: 00181560     EISSN: None     Source Type: Journal    
DOI: 10.1007/s10734-008-9141-5     Document Type: Article

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