Coffee shop consumers' emotional attachment and loyalty to green stores: The moderating role of green consciousness

International Journal of Hospitality Management

Volumn 44, Issue , 2015, Pages 146-156

  Jang, Yoon Jung ^a   Kim, Woo Gon ^a   Lee, Hae Young ^b  

^a FLORIDA STATE UNIVERSITY   (United States)

^b Kyungsung University   (South Korea)

Author keywords

Coffee shop; Green consciousness; Green practices; Store attachment; Store product loyalty

Indexed keywords

EID: 84912049123     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2014.10.001     Document Type: Article

References (65)

1. Ailawadi K.L., Neslin S.A., Gedenk K. Pursuing the value-conscious consumer: store brands versus national brand promotions. J. Mark. 2001, 65(1):71-89.
2. Alexandris K., Kouthouris C., Meligdis A. Increasing consumers' loyalty in a skiing resort: the contribution of place attachment and service quality. Int. J. Contemp. Hospital. Manage. 2006, 18(5):414-425.
3. Alwitt L.F., Pitts R.E. Predicting purchase intentions for an environmentally sensitive product. J. Consum. Psychol. 1996, 5(1):49-64.
4. Anderson J.C., Gerbing D.W. Structural equation modeling in practice: a review and recommended two-step approach. Psychol. Bull. 1988, 103(3):411-423.
5. Bhattacharya C.B., Korschun D., Sen S. Strengthening stakeholder-company relationships through mutually beneficial corporate social responsibility initiatives. J. Bus. Ethics 2009, 85:257-272.
6. Bowen J.T., Shoemaker S. Loyalty: a strategic commitment. Cornell Hotel Restaur. Admin. Q. 1998, 39:12-25.
7. Bowlby J. The Making and Breaking of Affectional Bonds 1979, Tavistock, London.
8. Brooks S. Sustainability: what's green mean?. Restaur. Bus. 2009, 108(1):16.
9. Carroll B., Ahuvia A. Some antecedents and outcomes of brand love. Mark. Lett. 2006, 17(2):79-89.
10. Chojnacki K. Relationship marketing at Volkswagen. Relationship Marketing: Gaining Competitive Advantage Through Consumer Satisfaction and Consumer Retention 2000, 49-58. Springer-Verlag, Berlin/Heidelberg/New York. T. Henning-Thurau, U. Hansen (Eds.).
11. DiPietro R.B., Cao Y., Partlow C. Green practices in upscale foodservice operations: customer perceptions and purchase intentions. Int. J. Contemp. Hospital. Manage. 2013, 25:779-796.
12. Dunlap R., Jones R. Environmental concern: conceptual and measurement issues. Handbook of Environmental Sociology 2002, Greenwood, London. R. Dunlap, W. Michelson (Eds.).
13. Dutta K., Umashankar V., Choi G., Parsa H.G. A comparative study of consumers' green practice orientation in India and the United States: a study from the restaurant industry. J. Food Serv. Bus. Res. 2008, 11:269-285.
14. Ehrenberg A.S.C. Repeat-Buying: Facts, Theory and Applications 1988, Oxford University Press, New York.
15. Evans J.R., Mathur A. The value of online surveys. Internet Res. 2005, 15(2):195-219.
16. Fedorikhin A., Park C.W., Thomson M. Beyond fit and attitude: the effect of emotional attachment on consumer responses to brand extensions. J. Consum. Psychol. 2008, 18:281-291.
17. Fornell C., Larcker D.F. Evaluating structural equation models with unobservable variables and measurement error. J. Marketing Res. 1981, 18(2):39-50.
18. Fournier S.M. Consumers and their brands: developing relationship theory in consumer research. J. Consum. Res. 1998, 24(4):343-373.
19. Goodguide, 2013. Retrieved from (accessed 04.13.13). http://www.goodguide.com/.
20. Goodman J.K., Cryder C.E., Cheema A. Data collection in a flat world: the strengths and weaknesses of mechanical Turk samples. J. Behav. Decis. Making 2012, 26(3):213-224.
21. Green Restaurant Associations, 2013. Retrieved from (accessed 04.13.13). http://www.greenrestaurant.com/.
22. Hidalgo M.C., Hernandez B. Place attachment: conceptual and empirical questions. J. Environ. Psychol. 2001, 21:273-281.
23. Hu H., Parsa H.G., Self J. The dynamics of green restaurant patronage. Cornell Hospital. Q. 2010, 51(3):344-362.
24. Hwang J., Kandampully J. The role of emotional aspects in younger consumer-brand relationships. J. Prod. Brand Manage. 2012, 21(2):98-108.
25. Hyun S.S., Kim I. Identifying optimal rapport-building behaviors in inducing patrons' emotional attachment in luxury restaurants. J. Hospital. Tourism Res. 2014, 38(2):162-198.
26. Jang Y.J., Kim W.G., Bonn M.A. Generation Y consumers' selection attributes and behavioral intentions concerning green restaurants. IJHM 2010, 30(4):803-811.
27. Jeong E.H., Jang S.C. Effects of restaurant green practices: which practices are important and effective?. Caesars Hospitality Research Summit, Paper 13 2010, Retrieved from http://digitalscholarship.unlv.edu/cgi/viewcontent.cgi?article=1019&context=hhrc (accessed 02.01.13).
28. Jöreskog K.G., Sörbom D. LISREL 8: Structural Equation Modeling with the SIMPLIS Command Language 1993, Lawrence Erlbaum Associates, Inc., Hillsdale, New Jersey.
29. Kang K.H., Stein L., Heo C.Y., Lee S. Consumers' willingness to pay for green initiatives of the hotel industry. IJHM 2012, 31:564-572.
30. Kim Y.J., Njite D., Hancer M. Anticipated emotion in consumers' intentions to select eco-friendly restaurants: augmenting the theory of planned behavior. IJHM 2013, 34:255-262.
31. Kressmann F., Sirgy M.J., Herrmann A., Huber F., Huber S., Lee D.-J. Direct ad indirect effects of self-image congruece on brand loylty. J. Bus. Res. 2006, 59(9):955-964.
32. Kyle G., Mowen A.I., Tarrant M. Linking place preferences with place meaning: an examination of the relationship between place motivation and place attachment. J. Environ. Psychol. 2004, 24:439-454.
33. Laroche M., Bergeron J., Barbare-Forleo G. Targeting consumers who are willing to pay more for environmentally friendly products. J. Consum. Mark. 2001, 18:503-520.
34. Lee K., Conklin M., Cranage D.A., Lee S. The role of perceived corporate social responsibility on providing healthful foods and nutrition information with health-consciousness as a moderator. IJHM 2014, 37:20-37.
35. Lopez-Mosquera L., Sanchez M. Direct and indirect effects of received benefits and place attachment in willingness to pay and loyalty in suburban natural areas. J. Environ. Psychol. 2013, 34:27-35.
36. McEwen W.J. Does corporate social responsibility matter? 2010, Retrieved from http://gmj.gallup.com/content/125351/corporate-social-responsibility-matter.aspx#1 (accessed 02.03.13).
37. Michaelidou N., Hassan L.M. The role of health consciousness, food safety concern and ethical identity on attitudes and intentions towards organic food. Int. J. Consum. Stud. 2008, 32:163-170.
38. Morgan R.M., Crutchfield T.N., Lacey R. Patronage and loyalty strategies: understanding the behavioral and attitudinal outcomes of consumer retention programs. Relationship Marketing: Gaining Competitive Advantage Through Consumer Satisfaction and Consumer Retention 2000, 71-87. Springer-Verlag, Berlin/Heidelberg/New York. T. Henning-Thurau, U. Hansen (Eds.).
39. Namkung Y., Jang S. Effects of restaurant green practices on brand equity formation: do green practices really matter?. IJHM 2013, 33:85-95.
40. Newsweek Green rankings 2012: Global companies. Newsweek 2012, Retrieved from http://www.newsweek.com/2012/10/22/newsweek-green-rankings-2012-global-500-list.html (accessed 03.02.2013).
41. Nunnally J.C. Psychometric Theory 1978, McGraw-Hill, New York.
42. Park C.W., Macinnis D.J., Priester J.R., Eisingerich A.B., Iacobucci D. Brand attachment and brand attitude strength: conceptual and empirical differentiation of two critical brand equity drivers. J. Mark. 2010, 74:1-17.
43. Park C.W., MacInnis D.J., Priester J.R. Brand attachment and management of a strategic brand exemplar. Handbook of Brand and Experience Management 2007, Edward Elgar, Cheltenham. B.H. Schmitt (Ed.).
44. Rimal A.P., Moon W., Balasubramanian S. Agro-biotechnology and organic food purchase in the United Kingdom. Br. Food J. 2005, 107(2):84-97.
45. Schubert F. Exploring and predicting consumers' attitudes and behaviors towards green restaurants 2008, Ohio State University, (Master's thesis). Retrieved from http://rave.ohiolink.edu/etdc/view?accnum=osu1216261814.
46. Sbdcnet Coffee Shop Business Overview & Trends 2012, Retrieved from http://www.sbdcnet.org/small-business-research-reports/coffee-shop-2012 (accessed 02.01.13).
47. Starbucks Global Responsibility Report 2012, Retrieved from http://www.starbucks.com/assets/d0ce9fa1502e4aa6a9b827bf5185feee.pdf (accessed 13.04.13).
48. Strom S. Starbucks aims to move beyond beans 2013, Retrieved from http://www.nytimes.com/2013/10/09/business/a-juice-and-croissant-with-that-starbucks-latte.html?_r=0 (accessed 03.12.2013).
49. Sui J.J., Baloglu S. The role of emotional commitment in relationship marketing: an empirical investigation of a loyalty model for casinos. J. Hospital. Tourism Res. 2003, 27(4):470-489.
50. Szuchnicki A. Examining the influence of restaurant green practices on customer return intention 2009, University of Nevada, Las Vegas, (Master thesis). Retrieved from http://digitalcommons.library.unlv.edu/thesesdissertations/155.
51. Thomson M., Johnson A.R. Marketplace and personal space: investigating the differential effects of attachment style across relationship contexts. Psychol. Mark. 2006, 23(8):711-726.
52. Thomson M., MacInnis D.J., Park W. The ties that bind: measuring the strength of consumers' emotional attachments to brands. J. Consum. Psychol. 2005, 15:77-91.
53. Tumanan M.A.R., Lansangan J.R.G. More than just a cuppa coffee: a multi- dimensional approach towards analyzing the factors that define place attachment. IJHM 2012, 31:529-534.
54. Urthcaffe 2013, Retrieved from http://www.urthcaffe.com/news.html (accessed from 03.05.2013).
55. U.S. Green Building Council (USGBC), 2013. Retrieved from (accessed 03.02.2013). http://www.usgbc.org/leed.
56. Vaske J., Kobrin K. Place attachment and environmentally responsible behavior. J. Environ. Educ. 2001, 32(4):16-21.
57. Vlachos P.A. Corporate social performance and consumer-retailer emotional attachment: the moderating role of individual traits. Eur. J. Mark. 2012, 46(11/12):1559-1580.
58. Vlachos P.A., Theotokis A., Pramatari K., Vrechopoulos A. Consumer-retailer emotional attachment: some antecedents and the moderating role of attachment anxiety. Eur. J. Mark. 2010, 44:1478-1499.
59. Williams D.R., Vaske J.J. The measurement of place attachment: validity and generalizibility of a psychometric approach. For. Sci. 2003, 49(6):830-840.
60. Wong V. Starbucks's supermarket invasion, now with juice 2013, Retrieved from http://www.businessweek.com/articles/2013-08-28/starbucks-s-supermarket-invasion-now-with-juice (accessed 03.12.2013).
61. Yi Y., Jeon H. Effects of loyalty programs on value perception, program loyalty, and brand loyalty. J. Acad. Mark. Sci. 2003, 31(3):229-240.
62. Yim C.K., Tse D.K., Chan K.W. Strengthening consumer loyalty through intimacy and passion: roles of consumers' firm affection and consumers' staff relationships in services. J. Mark. Res. 2008, 45(6):741-756.
63. Young W., Hwang K., McDonalds S., Oates C.J. Sustainable consumption: green consumer behavior when purchasing products. Sust. Dev. 2010, 18:20-31.
64. Yuksel A., Yuksel F., Filim Y. Destination attachment: effects on consumer satisfaction and cognitive, affective and conative loyalty. Tourism Manage. 2010, 31:274-284.
65. Zikmund W.G., Babin B.J. Essentials of Marketing Research 1999, South Western Cengage Learning, Mason, OH. 4th ed.