Effects of restaurant green practices on brand equity formation: Do green practices really matter?

International Journal of Hospitality Management

Volumn 33, Issue 1, 2013, Pages 85-95

  Namkung, Young ^a   Jang, SooCheong Shawn ^b  

^a Kyung Hee University   (South Korea)

^b PURDUE UNIVERSITY   (United States)

Author keywords

Behavioral intentions; Brand equity; Green brand image; Perceived quality; Restaurant green practice

Indexed keywords

EID: 84876122751     PISSN: 02784319     EISSN: None     Source Type: Journal    
DOI: 10.1016/j.ijhm.2012.06.006     Document Type: Article

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