Mental models for brand placement

The Psychology of Entertainment Media: Blurring the Lines Between Entertainment and Persuasion

Volumn , Issue , 2003, Pages 79-98

  Roskos Ewoldsen, David R ^a   Yang, Moonhee ^a   Roskos Ewoldsen, Beverly ^a  

^a UNIVERSITY OF ALABAMA   (United States)

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EID: 84908942454     PISSN: None     EISSN: None     Source Type: Book    
DOI: 10.4324/9781410609366     Document Type: Chapter

References (59)

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